As per the recent announcement made by the firm, UK based FCA regulated LMAX Exchange now has a new Director of Sales and Business Development. According to the statement, Peter Leonidou, an industry veteran with more than two decades of experience in Fintech, financial service sales verticals has joined the firm to head its activities in the European market. This move from the firm comes shortly after it announced the acquisition of Cyrus based CySEC regulated retail brokerage firm CB Capital.
Peter is expected to serve his new role based out of LMAX’s Cyprus office. LMAX Exchange’s Chief Executive Officer David Mercer had mentioned back during the announcement of acquisition that the decision to expand and take over the Cyrus based firm was to ensure and facilitate seamless service offerings to clients in the European market while offsetting any risks posted by Brexit outcome.
However, the statement also revealed LMAX’s intention to gain increased market share in the global financial services market with plans to expand further in Europe and Middle Eastern market region. LMAX Exchange’s move to acquire CB Capital was published in an article on our website last month. As a start for their expansion plans, LMAX is targeting institutional clients from Crypus market which alone has more than 200 CySEC regulated firms to which LMAX hopes to provide liquidity services. To quote David’s exact comment on the expansion plan, “As our Asia and US-based businesses continue to thrive, it was clear that Southern Europe and the Middle East should be the next areas of focus for us in terms of growth. We look forward both to improving our current institutional offering, as well as connecting with new businesses in the region”.
Prior to joining LMAX, Peter served as Director of Sales for Cyprus based FX & Crypto Liquidity Provider B2Broker for a year and a half and served as Head of B2B Sales for Leverate for their US & EMEA region for 2 years. Prior to Leverate, he served as Director of Corporate & Retail Sales for Saxo Bank’s operations in CEE region. Aside from these firms, he has held sales roles in varied capacity in several major financial service providers such as Forex Time, Alpari, Easy Forex, Finotec, and Trade Station Securities. In his new role at LMAX’s Cyprus office, Peter is expected to work on developing a new line of business focusing on providing liquidity services. The firm expects to leverage Peter’s vast connections and network that he gained from his two decades of career handling sales in the EMEA region to boost their client portfolio and expansion efforts.
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