Exberry Names Guy Melamed as CEO to Expand Matching Engine

Exberry has appointed Guy Melamed as Chief Executive Officer as the Israeli exchange matching engine enters new marketplaces around the world, the firm announced.

Under the “Marketplace-as-a-Service” concept, allowing their users to reap the full benefits of an exchange-grade trading solution, Exberry offers a flexible modular structure which allows clients to start rolling-out new marketplaces within a number of weeks, rather than months or years, and enables global operations to be run from a single location.

The exchange matching engine’s architecture is designed to support fast growing tokenized markets using the latest technologies combined with the safety, security and maturity provided by experienced market participants.

Melamed is a serial entrepreneur who has taken firms from startup to business exits. Prior leadership roles include Finova Capital – a hedge fund for blockchain technology and digital assets, GreenRoad – the global leader in driver behavior technology, and Ginger Software – leader in Natural Language Processing who sold part of their business to Intel for $30m in 2014.

Guy Melamed, CEO at Exberry, commented: “Exberry has the potential to change the whole infrastructure of the financial world. The technology will drive revolutionary change in the market, enabling the secure trading of digital assets. The solution can be extrapolated into so many industries and be used to quickly build scalable and flexible architectures that are significantly cheaper to implement.”

Daniel Ben Yehuda, CEO of OM2 holdings, Exberry’s backer, said: ”I am excited that Guy has joined the talented team at Exberry. His proven ability to lead teams to transform markets will be central to our goal of putting Exberry at the core of digital markets around the world.”

The matching engine, which can be deployed by established exchanges but also eCommerce and eSports, was launched in 2020 as a multi-asset class exchange infrastructure designed to enable traditional, alternative and digital asset exchanges to launch, pivot and scale.

Built over three years by industry veterans, the operator aims to deliver a blend of exchange and secondary market trading technology and expertise with capabilities applicable to every asset class and capital markets opportunity.

The emergence of digital assets and demand for alternative secondary market trading prompted Exberry to offer a service boasting a core matching engine to boost existing exchanges’ capabilities and enable new entrants to scale quickly. It is easy to integrate into new and existing ecosystems through well-documented APIs and easy to access sandboxes, according to the company.

London Derivatives Exchange (LDX) deployed Exberry’s matching engine in 2020 as it planned to launch global markets and cover a wide spectrum of asset classes, including digital assets and other alternative secondary market trading opportunities.

Earlier this year, Exberry added Baymarkets’ clearing to its digital exchange solution.