Celsius, a large crypto yield-earning platform, has tied up with Brooklyn Nets Star Spencer Dinwiddie to educate the masses about cryptocurrency and also project blockchain as a means of financial independence.
The main aim of the partnership is to show the world how cryptos can be used for lending and earning, just like fiat currencies, and how crypto can be considered as a stable and necessary asset class. This will more of an educative partnership and to this end, he will be appearing in many YouTube shows and other social media events.
For this, he will be compensated entirely in CEL tokens which will be stored in Celsius in his account there which he will be free to either collect or let it accumulate on the yield earning platform.” We are thrilled to partner with Spencer Dinwiddie on this endeavor to bring the next 100 million people into crypto.” said Vijay Konduru, CMO of Celsius. “Spencer is not only an accomplished athlete and entrepreneur but he is also a long-time adopter and ambassador of crypto and blockchain technologies. He also shares in the Celsius mission of doing good and then doing well. All of this makes for an extremely synergistic partnership that our whole team is excited to work together and advance in meaningful ways.”
There has been a universal attempt to promote blockchain and cryptocurrencies as a viable platform and means of earning for even retail investors. Though there has also been a lot of talk about its volatility and how risky it could be, the field continues to grow and along with that, it has also brought in a lot of innovation into financial services. The banking domain has been tightly and strictly controlled by regulators leaving little room for innovation and that is why they seem to have been stuck with their legacy systems even now.
Blockchain is helping to innovate this field and the innovators are also pushing it as an alternative to the banking domain with advantages like speed, better yields, etc. and this is one of the main reasons why we are seeing investors flocking to digital assets in the hope of better returns. Such marketing partnerships would only help further the growth of the ecosystem.
“I’m excited to join Celsius as an official partner to the industry’s leading crypto yield-earning and lending platform,” said Spencer Dinwiddie of the Brooklyn Nets. “Being an early adopter of crypto, I’ve seen first-hand the benefits of blockchain-based finance and the opportunities it presents where traditional banking methods have fallen short. Not only is Celsius a pioneer in this space, but we share the same values and commitment to a business model that prioritizes giving back to the community it serves.”
With this partnership, Celsius would be looking to increase awareness of blockchain among retail traders and investors as well.