ADSS, an Abu Dhabi-based foreign exchange broker formerly known as ADS Securities, has appointed Ashraf Elgarf as Head of Sales Trading for the UK market, based at the firm’s London office and reporting directly to the ADSS London CEO Paul Webb.
An industry veteran with over 15 years of experience in multi-asset sales, Ashraf Elgarf is a specialist in trading execution. He joined ADSS from UK FCA-regulated IG to set up a high net-worth sales trading desk in the London office.
During his 15 years at IG, Elgarf played a number of execution-led roles, including running the company’s execution trading desk where his team carried out CFD and cash trades for the firm’s largest High Net Worth and institutional clients. He then moved into the sourcing and onboarding of new clients with an emphasis on funds, hedge funds, and Liquidity Provider solutions. At ADSS, Elgarf will be responsible for expanding the product range to cater to a more diverse range of clients.
Paul Webb, Chief Executive Officer at ADSS London, commented:
“The hire of Ashraf is a very strong indication of ADSS intention to grow its business post ESMA rule changes. Following the recent regulatory changes, ADSS has looked to diversify its product range and client base, with this hire being an important part of its plans. Ashraf brings a wealth of knowledge and experience to the business and his impressive track record in this space is key to the diversification of the London office. The Firm is committed to growing in this area as signified by its recent successful EUR730k license application, and the Firm is focused on growing this team to service professional clients over the coming months.”
ADSS has been turned on an aggressive expansion mode for both its UK and Middle-East operations and has been hiring a number of executives in a variety of roles from legal to marketing to fuel the growth.
ADSS announced its rebranding in July, which was days after appointing Jean El Khoury as Head of Marketing for the Middle East and North Africa region. In August 2018, the broker made three key hires to its legal team. Hannah Chow has been appointed as Vice President of the Legal Department. Christopher Pippel has been appointed as a Legal Counsel to ADSS overlooking the areas of investment banking, corporate finance, restructuring, and Global Markets products.