Middle-East’s leading forex brokerage house, ADSS has announced the hiring of Jean El Khoury to the position of Head of Marketing for the MENA region and will be based out in company’s headquarter in Abu Dhabi.
Jean El Khoury has over a decade of experience in online marketing, technology and business development and as well as strategic planning. He has spent over 10 years in the region which will allow ADSS to focus on expanding and innovate brand partnership campaigns in the region. His experience in the region will also help in creating new opportunities for the company. His primary role will be to develop multi-channel marketing and content solutions that are measurable while leveraging on unique attributes of ADSS and its expanding technology offering.
Before joining ADSS, Khoury worked for various leading global Fx companies across the regions building digital strategies and create innovative online experiences. Most recently he has worked with FX brokerage solutions provider ImpacTech as CMO. He has worked with Easy Markets, formerly Easy Forex and in Commexfx as Chief Marketing Officer. He is also fluent in English, Arabic and French.
Mathieu Ghanem, Managing Director and Global Head of Sales at ADSS, said:
“Our marketing work is now based on getting the right information through to existing and potential clients when they want it, using the channels which best suit their lifestyles. Targeting is everything, and Jean’s expertise in this area will allow us to maximise the return on marketing expenditure, and at the same time improve the service we provide to our clients.”
Mr El Khoury excited to join ADSS said:
“ADSS is known across the MENA region for its investment in technology, focus on client service and innovative marketing. It is a company which is looking to keep developing at a fast rate, which presents an exciting challenge for any marketer. I look forward to becoming part of this winning team.”