ZuluTrade Acquired by Fxview Parent Company, Finvasia

Finvasia Group has acquired Trade Group, owner of social trading giant ZuluTrade and retail FX and CFD broker AAAFX, which holds a portfolio management license from HCMC.

ZuluTrade Becomes Sister Company of Fxview

The milestone deal is part of the group’s bid to expand its footprint across the world, namely in Europe, North America and Middle-East via various organic and inorganic expansions to create a complete ecosystem that will cater to the needs of retail and institutional investors.

ZuluTrade is very popular “broker agnostic” social trading platform which has traded in excess of USD 2 trillion worth of trades in the past 14 years.

Over a million investors across more than 100 countries have used the service to leverage the expertise of high ranking traders for their own benefit by copying their trades.

Sarvjeet Singh Virk, Co-founder & Chief Managing Director, Finvasia Group, said: “Since Finvasia expanded into Europe, we continue to cement our footprint in this fast-growing and sizable fintech and financial services market. We are excited to acquire ZuluTrade, which further enhances our offering and widens our customer base across Europe and around the world.”

Tajinder Singh, Co-Founder & CEO at Finvasia Group, commented: “At Finvasia, we value creativity and innovation. Our goal is to create an ecosystem that supports the financial needs of an individual across investing, saving, spending and lending. Adding ZuluTrade to our suite of offerings, is another step in creating a wholesome ecosystem that will broaden our technological offerings across institutional and retail investors”.

Finvasia owns over a dozen brands in the fintech and financial services industry, including FX broker Fxview and fintech firm ActTrader, and touches millions of investors around the world.

The group has physical presence in more than 5 countries, serves clients in over 150 countries and is regulated by over a dozen regulators across the world.

Fxview Bets on Zero Commission Trading

Fxview was acquired by Finvasia Group earlier this year. Daniela Egli, Managing Director at Fxview, spoke to FinanceFeeds about the synergies and the future ahead.

“Finvasia has been around since 2009 and has been providing a range of services, from clearing to brokerage and technology. They are pioneers in zero-cost services, such as trading, clearing, everything pretty much”, said Daniela Egli as she enumerated the benefits for traders.

“They are bringing the innovative infrastructure to the Fxview brokerage as well, state-of-the-art technology, and most importantly, great customer service”.

The low-cost model has been part of Fxview’s DNA since the beginning, but zero-commission trading has become a new trend within the industry. This, however, is no match for the Fxview’s offering, Ms. Egli explained.

That is because there is always a catch with most brokers offering zero commission. It is usually for a limited period of time or limited instruments or limited services. That is not the case with Fxview.

“What is popular now is zero commission trading. However, our group of companies has been doing zero-cost trading and eliminating all sorts of costs for the clients”, Ms. Egli continued.

“Also, we provide technology. We’re currently developing projects with neural networks and artificial intelligence. Customer support is at the core of our values and we’re offering a 5-star hotel type of service, based on excellence and value-added services for clients”.