Industry NewsJune 30, 2018

GBST Launches Digital Platform Targeted At Wealth Managers

David Simpson, Head of EMEA at GBST
David Simpson, Head of EMEA at GBST

GBST, a technology solutions provider for brokers, banks, and wealth managers, has announced the launch of Catalyst, a digital platform targeted at new and existing wealth management and pensions clients as part of its wider technology upgrade programme.

The company founded as Star Systems in Australia and New Zealand in 1984 has invested significantly in research and development to come up with Catalyst. The platform enables the creation of modern digital products and solutions that seamlessly integrate with existing robust GBST systems.
Catalyst will also be replacing the current Composer Web platform in order to provide its highly-configurable solution that offers multi-device access, can be integrated into a client’s existing website and is fully customizable.
The digital platform provides advisers the ability to onboard and service their customers, with access to illustrations, applications, transfers, client management and document storage, all accessed, delivered, actioned and stored via a simple, secure online interface. End investors can also onboard and service their account, with access to their daily valuations, holdings and all documents relating to their investments on their desktop, tablet or phone.
Catalyst’s fully responsive design gives clients the ability to fully customize the user experience and integrate with leading web analytics and content management software. The platform allows for advisers and end investors to personalize their own dashboards.
David Simpson, Head of EMEA at GBST, commented:
“This is a really exciting development for GBST. Our clients and prospects are increasingly focussed on the digital customer experience to drive servicing costs down and deliver the overall experience that consumers demand today. Yet the real complexity of any digital project is the integration to the back-end platform, with around 80% of budgets consumed there rather than in delivering a world-class user experience. This latest development means our clients can reduce the cost of development and increase speed to market with our pre-integrated solution into the back-office and at the same time deliver a fully customized user experience.”
Kevin Okell, Director of Altus Consulting
Kevin Okell, Director of Altus Consulting

“Importantly, the new platform is compatible with the latest industry standard architecture so for the first time we are able to integrate with non-GBST systems to provide a single view of the end-investor’s policies in the front-end portal. We recognize that not all our clients are in the position to migrate all policies on day one – most will typically move to a single policy administration platform over three to five years or retain other specialist systems. With our new platform technology, we can now support this transition period by aggregating the data from different legacy systems into a single, joined up experience for end-customers and advisers”, Simpson added.

Kevin Okell, Director of Altus Consulting, said: “Many of the challenges we see with big platform projects are really about the way they integrate with other systems. So it’s good to see the likes of GBST investing in this area to offer more granular integration options for their clients. With so much focus on digital we expect to see more platform providers extending their capabilities in this space which can only be good for the market”.
GBST’s clients include some of the largest, most influential institutions and brokerage houses, such as Westpac, Commonwealth Bank, ANZ, Haitong, NAB, and CMC Markets. 
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