Roxe has made a series of hires, including Esther Sun Jang, Yamini Sagar, Ahmed Elhenawy, and Shujah Awan, who have joined the payments network from leading firms such as Venmo, MoneyGram, Bakkt, and Uphold.
The executive appointments are meant to help grow the payment network for individuals, merchants, payment service providers, remittance companies, banks and central banks. Roxe App is a consumer mobile payment app that provides instant cashback on any purchase.
Esther Sun Jang joins the firm as Vice President of Marketing after an entire career building and growing products and brands. She joins Roxe from Venmo, where she was Head of Strategy and Operations, launched the Venmo debit card, and ran several of Venmo’s marketing campaigns as the platform grew to over 20 million users.
Prior to Venmo, she ran marketing for Alpine Investors, a software and services private equity fund. There, she rebranded the company ahead of its $1 billion fundraiser.
Joining the Roxe team as Head of Product is Yamini Sagar, who is experienced in leading product innovation and development in the blockchain and fintech industries. At Roxe App, she will build features for businesses to accept and make online and in-store digital payments by scanning a simple QR code.
She joins Roxe from Bakkt, where she led the development of the firm’s Custodian system for institutional clients to safely store and trade Bitcoin on the ICUS exchange.
Prior to that, she led the development of BitPay Send, a mass payout service that enables organizations of all sizes to pay their employees, vendors, affiliates in crypto anywhere in the world.
Yamini’s expertise in clearing, settlement, risk management, and regulatory requirements – which will also prove useful for Roxe, was obtained throughout her work with six global clearing houses during her product management role at Intercontinental Exchange (NYSE).
Ahmed Elhenawy joins as Managing Director, focused on growing the partner ecosystem for the Roxe Instant Settlement Network (RISN).
His career includes business development roles at MoneyGram International for six years, where he led strategic initiatives and partnerships in North America, Middle East & North Africa (MENA) regions.
He also co-founded and led a fintech startup based in the Middle East and an incubator fund for trading and investment in the United States.
Last but not least is Shujah Awan, the new general counsel and chief compliance officer. The legal executive has served as senior in-house counsel, outside general counsel and board advisor to numerous companies in the past.
He joins Roxe from crypto trading and payments platform Uphold, where he was senior counsel. Prior to that, he was general counsel and chief compliance officer for CapVenture Partners and VP, deputy general counsel and co-chief compliance officer for Biz2Credit.
Josh Li, chief business officer at Roxe, said: “Esther, Yamini, Ahmed and Shu bring proven track records of consumer marketing, product management, business growth, and legal expertise, respectively, from premier brands. Their respective success in traditional and blockchain payments industries will bring exceptional value to our customers and help us execute our vision to make money smarter across the world.”
Roxe has recently added eight new partners to its payments network, bringing the total number of nodes to 16. Rana Express, IPAY, Fairexpay, ECS Fin, Onchain Custodian, N2Xpress, BuyUCoin, and Aberdeen Capital Group are included in the list.
The Roxe network supports USD, several major fiat currencies, and sovereign currencies from large remittance markets such as Nigeria, Egypt, Turkey, India, Philippines, Mexico, and Brazil among others.