PowerUp Money raises $10 million led by Flourish Ventures

PowerUp Money has raised $10 million in a round led by Flourish Ventures, at a valuation of $73 million, founder and CEO Prateek Jindal told The Economic Times on November 3, 2026. Having tracked the split between mutual-fund execution apps and advice products since the firm's 2024 founding, I read the price of this round as the news: $10 million is about 13.7% of the $73 million valuation if that mark is post-money. The Economic Times said PowerUp Money will use the capital to expand AI-led wealth management and to bring personalized investment advisory to a wider base of investors.

Existing investors Peak XV Partners, Accel, Blume Ventures, Kae Capital, 8i Ventures and DeVC also participated, which is the cap table Jindal described to The Economic Times. The company told the paper that its previous financing was a $12 million Series A led by Peak XV Partners and that the round closed in December 2025. The new round is smaller than that Series A, the lead has moved to Flourish Ventures, and Peak XV Partners stayed in the syndicate. Insider participation beside a new lead is a different financing shape from a round that replaces the prior backers, and it is the shape the Economic Times account describes.

Tracked portfolios and a $73 million company mark

The Economic Times synopsis says Jindal founded PowerUp Money in 2024 after cofounding Uni Cards, and that the firm offers mutual fund advisory services to retail investors while the paper describes record systematic investment plan (SIP) inflows in India. The same synopsis says the company has more than 1.5 million customers tracking portfolios worth over Rs 2.5 lakh crore, equal to Rs 2.5 trillion. Taken at those two floors, Rs 2.5 lakh crore across 1.5 million customers comes to about Rs 16.7 lakh of tracked assets per customer, a calculation from the two floors in the Economic Times synopsis, which the paper states separately.

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PowerUp Money's site describes the app as a way to select, review and rebalance mutual funds, and it points to expert advice together with 20 years of data. That is an advice and portfolio-review product sitting on mutual funds, which is a narrower franchise than a broker that executes trades or a bank that holds deposits. The $73 million figure is a valuation of the company, while the Rs 2.5 lakh crore figure is the value of portfolios customers track, so the round is pricing the software and advice layer rather than the assets on the screen.

How this round sits against larger wealth financings

The Industry Spread has already reported much larger wealth-platform financings, including Wealthsimple's C$425 million round led by GIC and Decade's $85 million seed for AI wealth advice in Brazil. PowerUp Money's $10 million is a fraction of either amount, which fits an India mutual-fund advice app that is on a new lead after a Series A rather than on a late-stage growth round. India's consumer-finance distribution is moving on a separate track, including Apple Pay's launch on Axis Bank credit cards, a payments launch concerned with card acceptance, while PowerUp Money's raise is concerned with advisory reach.

For bank product leads and mutual-fund distributors, the operating fact is the tracked book The Economic Times described, set next to a company valuation of $73 million. A partner can treat the customer count and the tracked rupee book as distribution scale, and can treat the valuation as the price of the advice business wrapped around that scale. The Economic Times lead called the Flourish Ventures financing a round and attached the series label on the record to the earlier Peak XV Partners financing, the $12 million Series A, so the prior money carries a series name and the new money is described as a round.

Jindal's account of the use of proceeds points to a wider advisory product, funded by Flourish Ventures with the Series A syndicate still present, about 11 months after the December 2025 close. The next test is whether personalized advice attached to portfolios that already clear those Economic Times floors produces revenue that can carry a $73 million valuation, and that result will show up in operating numbers rather than in the participant list of this round. PowerUp Money now has a second outside sponsor, a still-intact prior syndicate, and a tracked book the paper put above Rs 2.5 lakh crore, which is enough scale for operators to follow the product question from here.

This article is informational analysis only and is not financial, investment, or trading advice. Figures are attributed to The Economic Times and to PowerUp Money's own site.