OANDA, leading global online multi-asset trading services provider revealed in its latest announcement that it has rebranded its global currency data and analytics business unit as FX data services (Foreign Exchange Data Services). This unit will now clearly highlight the firm’s expertise as one of the leading and credible fx data provider in the global data market. The newly rebranded unit will be offering the exact same range of services which the unit has been known for till date and boasts a wide global client base consisting of thousands of audit firms, tax authorities and multinational corporations from around the world.
The newly rebranded unit – OANDA Foreign Exchange Data Services unit will now continue its global operations as a new business entity – OANDA Business Information and Services Inc. Alongside, rebranding its currency data & analytics business unit, the firm also launched several new services under the same banner – FX Data Services. These set of new services come as part of digital brand identity under which the firm claims to provide a clear, modern design, easy to navigate website which delivers engaging thought leadership to clients and at the same time also provides a user-friendly self-help portal which enables its clients to manage their accounts online.
Speaking on the occasion, Lucian Lauerman – Head of OANDA Foreign Exchange Data Services said “With almost 25 years’ experience, OANDA has long been viewed as the gold standard when it comes to currency rates. However, we felt our name needed to better communicate our core offering to the market. OANDA FX Data Services clearly conveys our unwavering dedication to helping clients mitigate FX risk and build their bottom line through the provision of accurate, reliable currency data. Given OANDA’s longstanding history of technological innovation, we also wanted to take the opportunity to revitalise our digital presence and create an intuitive self-help portal where clients can perform simple account functions, access tools and resources, and contact our customer service desk quickly and easily”.
It should be noted that the firm also recently launched CFD stock indices in its Japanese business operations on demand from its clients while also adding MT5 trading platform as per their request.