NatWest Markets

NatWest Renews Partnership with Artesian’s CRM

NatWest Markets - Artesian NatWest, a major retail and commercial bank in the UK which is part of the Royal Bank of Scotland Group since 2000, has renewed its partnership with Artesian Solutions as the bank’s core relationship intelligence and customer insight platform.

The partnership between the two started in 2013. Artesian’s latest artificial intelligence solutions are aligned to the bank’s key strategic initiatives and are expected to contribute to its mid-term growth plans. NatWest will continue to utilize the ENGAGE platform so that its 2,500 Relationship Managers can utilize real-time insights to attract, engage, and nurture corporate customers.

The bank will also evaluate the recently launched Artesian Risk and Compliance Hub (ARCH) across all divisional units, thus enabling Relationship Managers to carry out smart, bank compliant pre-screening on clients to quickly validate against the bank’s risk appetite, while identifying any complexities that may arise during on-boarding.

Andy Gray, Managing Director for Corporate and Commercial Coverage at NatWest commented: “This new agreement with Artesian signals NatWest’s desire to use technology-enabled solutions to support our vision of being a customer-first organization, offering consistent, high-quality experiences. We exist to serve our customers and earn their trust by intuitively understanding their needs and working out clever solutions to their problems. Artesian is the engine that drives this vision, providing our Relationship Managers with the data and insight-driven ability to create compelling experiences throughout the customer journey.”

Andrew Yates, CEO at Artesian, said: “I could not be more delighted to announce the continuation of our relationship with NatWest. In the seven years that we have been partners, Artesian has undergone a dramatic evolution, with many industry firsts under our belt including Buzzwords, a new dedicated banking user interface, ever more advanced AI and analytics, people data, and workflow functionality. Most significantly we introduced ARCH, a sophisticated configurable decision engine that continuously monitors real-time business risk and KYC data sources, but uniquely applies each bank’s own policies to that data. More recently, we made ARCH available for free to Artesian subscribers to support accredited CBILS banks and lenders to process the influx in loan applications caused by the COVID-19 pandemic. Our constant drive for innovation and ability to respond nimbly to the needs of our customers is reflected in Artesian’s 95% customer retention rate. The long-term strength of our partnership with a leading British brand of the stature of NatWest stands as testament to the exceptional value we bring to frontline teams.”

Artesian’s Risk and Compliance Hub (ARCH) uses a sophisticated fully programable and configurable decision engine to continuously monitor real-time credit risk and KYC data sources, applying a company’s own internal policies to immediately flag potential issues so they can be resolved by the front-line teams who are best placed to engage with the client.