FlexTrade Appoint Two Senior Executives for Business Development in EMEA


FlexTrade has appointed Lak Loi and Vahid Shirani as co-heads of sell-side OMS business development for the EMEA region, thus promoting an expansion of the global leader in cross-asset execution and order management systems while based in London.

The company’s sell-side OMS solutions will benefit from Lak Loi and Vahid Shirani’s over 25 years of combined experience in equities and derivatives trading technology. Loi has worked in London and Wall Street as an equity trading systems consultant since 1997 for a number of high-profile banking names including HSBC, Santander and Barclays, as well as technology providers such as Bloomberg and Fidessa.

“This is a very exciting time in the equities trading systems space. The OMS market has really opened up for FlexTrade, and customers are looking for alternate solutions which offer a fresh new vendor experience with more customer control, a fixed cost base, tailored solutions, and a quick turnaround time and global support, which is what we are best at – and why we’re called ‘FLEX’ Trade”, said Lak Loi.

Vahid Shirani joined FlexTrade from Fidessa, where he played various roles for their equity and derivatives trading platforms for more than eight years. I am very pleased to be joining FlexTrade, especially at this specific time. With the OMS market changing globally, the adaptability of FlexTrade’s solutions puts us in a good position to offer prospects a customizable platform to address their changing needs on demand”, Shirani said.

Rajiv Kedia, FlexTrade’s Principal and Associate Founder, commented:

“I am pleased to welcome Lak and Vahid to the global OMS team and the FlexTrade office in London. Considering the changes and opportunities that have been occurring in the sell-side OMS market, it became paramount for us to expand our presence in EMEA with a more regional focus on local firms in addition to global installations. With the appointments of Loi and Shirani, FlexTrade is well positioned to improve our business development, client services and support for the OMS space across EMEA.”

Most recently, the company announced it will be working with investment banking giant Goldman Sachs to strengthen its indication of interest (IOI) liquidity offering. The blotter allows traders to see how much of an order can be completed using the bank’s actionable liquidity.

Also in April 2019, FlexTrade partnered with OpenFin, the leading provider of HTML5 runtime technology for the financial industry, to provide interoperability meaning ability to use each other computer systems or software to exchange and make use of information.

Earlier this year, FlexTrade made its cloud-based execution management system, FlexNOW, available via Amazon Web Services (AWS).