Delkos Research has announced the sale of its News Event Trading Service (NETS) technology to Autochartist, a leading financial market content and analytics company. The transaction is a result of Delkos’s increased focus on its RAZR customer behavioural analytics and segmentation product.
In a press release shared exclusively with The Industry Spread, Autochartist indicates it plans to integrate NETS into its suite of analytical tools with specific focus on customer retention and longevity. Autochartist plans to integrate this content back into Delkos’s RAZR platform to enable effective personalized communication with traders being affected by news-driven volatility.
“NETS is a perfect fit into the Autochartist universe, and with our NLG technology we are able to automate multi-language commentary on news events to further reduce content production and distribution costs”, says Ilan Azbel, CEO at Autochartist.
Salvatore Buccelato, CEO at Delkos added: “It seems that our new RAZR product has hit a long-standing need to target and personalize messaging to customers. With this in mind, it was an easy decision to unbundle NETS and allow us to focus on our strong customer analytics capabilities.”
Autochartist has become a global leader in automated financial content generation and trade execution analytics with hundreds of partners, including leading Stock, Forex, Futures and CFD brokerage firms across the globe. With over a decade of experience the company services millions of traders in over 100 countries through their vast broker partnerships.
Autochartist sends out thousands of financial market articles and commentaries every day in over 20 languages. Autochartist prides itself on the core commitment to service excellence and ongoing market leadership through developing innovative new products.
Delkos RAZR allows for a customer-centric approach to efficiently personalize at scale and increase Client Lifetime Value to maximize the return on investment of customer acquisition cost. Capturing and utilizing client behavioral insights to shape content, product, promotion, and user experiences provide a crucial advantage in the highly competitive FX/CFD space. Technology has evolved how individuals consume financial products and services. Delkos’ passion for simplifying our partners’ customer retention means your firm will be part of the customer-centric revolution.