eToro agrees to buy Argentine fintech app LB Finanzas
eToro has agreed to buy Argentine fintech app LB Finanzas and use Argentina as its Latin America hub. Price and the closing date stay unstated in the release.
eToro has agreed to acquire LB Finanzas, the Argentine all-in-one financial app, and I read the buyer's 2026 deal list as the fact that changes the story. On November 4, 2026 the Nasdaq-listed platform said it had agreed to buy the Rosario firm and make Argentina its Latin America hub, after a wallet, an exchange and a US brokerage already on this year's list. Read that way, the asset is a local licence and live peso and dollar accounts, rather than another product feature.
The English release says LB Finanzas has seen significant growth in users and trading volume, which the company ties to retail demand for all-in-one products, and it lists equities, exchange-traded funds (ETFs), crypto, money market funds, payments and accounts in pesos and US dollars. The user figure there is the company's claim of hundreds of thousands of users.
Why this agreement is a hub purchase
The release calls the LB Finanzas agreement eToro's fourth acquisition in 2026. In April it agreed to acquire Zengo, a self-custodial crypto wallet; in May it acquired the Israeli exchange Bit2C; and in August it announced an agreement for the US brokerage TradeZero. Beside that list, this is the first of the four that eToro presents as a regional base rather than a product or a venue. Yoni Assia, co-founder and chief executive of eToro, said the combination could "bring that mission to millions of people across one of the most dynamic regions in the world."
A Spanish-language update the same day puts assets under administration at $20.2 billion, stated as USD 20,200 million, as of August 31, 2026. Tali Salomon, director for Iberia and Latin America, says Argentina is the base for building across the region and that, for her, the deal is like coming home. The release places the founding of LB Finanzas in Rosario in 2018, Salomon's home city.
What the app does for Argentine clients
The release says LB Finanzas is regulated by Argentina's National Securities Commission (CNV) and the Central Bank of the Argentine Republic (BCRA). Those permissions are the content of the hub, because an international broker would otherwise spend years assembling them. The company homepage shows the client jobs on top: dollar purchases for transfer to a bank, stocks and bonds, crypto including bitcoin, ether and tether, a US-dollar account for money from abroad, and a remunerated peso balance.
Santos Barrio, co-founder and commercial manager, told Punto Biz the app has more than 140,000 individual clients, using it mainly to invest, and more than 1,000 companies on an international payments service. That count and the release's "hundreds of thousands of users" are separate claims. The named executive's figure, plus the corporate payments book, is the operating base someone has actually numbered.
Price, close date and the quiet field
The release says the acquisition is subject to customary closing conditions, and it leaves the price, a closing date and any named approval unstated. Dealroom described the terms as undisclosed on November 4, and Forbes Argentina reported that the companies named the team as the main attraction and left the figures unstated. Camilo Cristia, co-founder and chief executive of LB Finanzas, told Punto Biz the agreement is signed, that months of work remain before closing, and that a sale was off the table when eToro approached in July 2025.
Cristia said the team tipped the decision and will stay in full, founders included, and Salomon told the same outlet that eToro valued the technology and the regulatory structure. In the English release he said: "What comes next is more products and more scale with the same team they already know." Mercado Pago, Ualá, the CNV and the BCRA are absent from the coverage, which carries comment from the two companies and from Forbes Argentina.
What still has to happen before any close
Further products sit after day one on both accounts, while the team and the CNV and BCRA permissions are what those accounts say can carry across now. Decade's seed round for artificial intelligence wealth advice in Brazil is capital for software, and Temenos's acquisition of additiv is a bet on embedded-wealth orchestration for banks.
eToro is buying the client app and the local permissions, and it still has to pass any global product through conditions the release leaves undescribed. Until a price, a closing calendar or the approvals still ahead are published, the Latin America hub is an agreement with a working Argentine app underneath. An announcement can still be followed by a completed close after the terms stay unstated, as Basware showed when it completed the Trustpair deal, once conditions are satisfied or the parties say they have been.
This report is for general information only and does not constitute financial, investment, legal or tax advice.
Reporting by Rick Steves. Filed 9 November 2026, 19:20 GMT.
Senior Reporter, Regulation and Fintech
Rick Steves has seen business and economics through many lenses. He joined the financial services industry in 2009, and has been a financial journalist since 2011.
