Crypto.com

Crypto.com Strikes First Sponsorship Deal with a Women’s Sports Team

The Los Angeles-based National Women’s Soccer League franchise today announced a sponsorship agreement with Hong Kong-based cryptocurrency exchange Crypto.com. This collaboration will see the exchange become the ACFC’s official cryptocurrency and NFT partner.

Crypto.com’s new multi-year deal with Angel City Football Club represents the company’s first foray into a women’s sports sponsorship anywhere in the world.

Together, ACFC and Crypto.com strive to instill industry-wide changes that improve outcomes for everyone involved. The deal will bring awareness of cryptocurrencies, blockchain, and Web3 technologies among LA soccer fans, ACFC players, and across the broader ACFC organization. ACFC fans will be also able to join many initiatives to foster financial education, independence, and financial empowerment.

Crypto.com is also helping Angel City Football Club with a different kind of green. Besides offering accessible cryptocurrency options to fans, both entities are teaming up to give back to the greater Los Angeles community. All ACFC sponsorships dedicate 10% of funds, this included, to address the team’s mission of supporting the impact pillars of equity, essentials, and education.

Speaking on behalf of Crypto.com, CEO Kris Marszalek said: “We are a community dedicated to building the future of the internet: Web3. Powered by cryptocurrency, Web3 will be more fair and equitable, owned by the builders, creators, and users. We’re thrilled to be joining ACFC as a founding partner, deepening our relationship with the City of Los Angeles while supporting a team that shares our values and is equally committed to helping people achieve financial independence and self-determination.”

“Key to Angel City’s goal to drive equity for women is to empower them with the tools and resources to be financially independent. Given the speed with which Web3 and cryptocurrency is changing our world, we want to ensure that women are being brought along on the journey as investors and creators. Partnering with Crypto.com was a natural fit given their leadership in the space and mission to level the playing field with crypto. We are excited to work with them to educate our community and players on crypto and allow our players to use the power of NFTs to connect with and create a deeper relationship with their fans,” added ACFC Co-Founder and President Julie Uhrman.

Crypto.com expands sponsorship deals

Crypto.com made headlines earlier this year when it announced a multi-year partnership agreement with Paris Saint-Germain (PSG), which boasts players including Lionel Messi, Kylian Mbappé and Neymar.

From the locker room to the world-famous stadiums, Crypto.com secured meaningful visibility in front of Paris Saint-Germain’s global fan base and social media followers.

This partnership builds on Crypto.com’s sponsorship of Lega Serie A earlier this year, which became the first sports league in the world to sign a partnership with a crypto platform.

Also, in one of its biggest brand marketing campaigns to date, Crypto.com partnered with Matt Damon to formally introduce the platform to consumers around the world.

The Hollywood movie star is the hero of a global brand and advertisement campaign – entitled “Fortune Favours the Brave” – that will air in over 20 countries.

The campaign will also be featured across Crypto.com’s portfolio of brand partnerships. The Singapore-headquartered crypto venue will leverage its tie-ups with Formula 1, UFC, Paris Saint-Germain, and the NBA’s Philadelphia 76ers, among many others, to give the brand a distinct tone. It will also be shown on social media channels hoping to use the buzz around its recent milestones to promote its cryptocurrency products.