FinTech provider, Centroid Solutions has announced its entry to the Australian market. The company has expanded to Sydney and is the third major geography since the firm established its presence in Dubai and Zurich. The company provides a wide array of services to the brokerages including risk management services, advances connectivity, aggregation and regulatory reporting.
The expansion marks the company’s motive to strengthen its business across the APAC region as well as in the Far East. With its specialised set of products that are tailored to meet the needs of the company in the region, Centroid Solutions is aiming to capture a significant portion of market share.
The Australian unit will be headed by Michael Sawyer and Kara Ordway, both having extensive experience of the financial industry. They have led multiple senior level roles at top-tier financial institutions across Sydney, London, Singapore and New York dealing in a broad range of financial asset class.
Mrs Ordway has previously worked at City Index in London and Sydney and has also held senior roles at GAIN Capital’s Australian subsidiary. She has over a decade of experience in the retail brokerage industry.
Ziad Aboujeb, CEO of Centroid Solutions commented on the product mix:
“We have been focused to deliver a differentiating product to the market since day one. Brokers need a reliable set of tools in order to execute effective risk-quantification and analysis and this includes backtesting and connectivity.”
“Our strategic approach was to create a product mix that encompasses all the needs of the brokerage. We are providing our clients not only with an extensive risk-management solution but also with our proprietary bridge solution for connectivity,”
On geographical diversification, he said: “We believe that the Australian market is becoming more important in light of the new regulations in Europe. The flexibility of the regulator when it comes to leverage will attract more business to the region.”
“We have met a talented team with extensive experience in risk management. Having the right team is a key aspect of any regional expansion and after growing rapidly over the past year, we are actively looking to diversify our geographical outreach. We are looking forward to developing new business relationships in the dynamic South East Asia and the APAC markets.”
Kara Ordway commented on the company’s expansion into the Australian market:
“Centroid’s position as an innovator in the technology space for retail brokers opens for us a great opportunity for regional expansion. With a dedicated support and a highly competitive product offering, we are confident that the firm’s foray into Australia will be a success.”
Michael Sawyer added: “Our risk management, connectivity, aggregation and regulatory reporting product portfolio comes to market as an integrated solution. Several years of development and fine tuning are positioning us as a competitive entrant into the Australian brokerage space.”
“With its integrated approach to the market, Centroid Solutions is venturing deeper into what is a competitive space in the retail brokerage industry.”