Broadridge Acquired European Fund Market Specialist MackayWilliams

MackayWilliamsBroadridge Financial Solutions, the leading provider of investor communications, technology-driven solutions, and data and analytics to the financial services industry, has further expanded its global market intelligence business with the acquisition of MackayWilliams.


MackayWilliams is a specialist European fund market and research firm. The company has deep insight into European mutual fund trends and the cross-border fund market, brand perceptions, and fund selector behavior.


The fund market and research firm provides proprietary sentiment and brand data from over 1,000 annual fund buyer interviews via its flagship solution, Fund Buyer Focus. The company’s market research and trend analysis can also be found in subscription services that include Fund Radar and Fund Brand 50.


Dan Cwenar, Head of Asset Management Data and Analytics of Broadridge
Dan Cwenar, Head of Asset Management Data and Analytics of Broadridge

The deal is meant to combine Broadridge’s fund data and analytics solutions with MackayWilliams’ expertise in order to offer clients a more integrated and holistic view of retail and institutional markets across regions. Thus broadening the scope of Broadridge’s “Global Market Intelligence” analytics platform, which analyses over 82,000 mutual funds and ETFs globally.


Dan Cwenar, Head of Asset Management Data and Analytics of Broadridge, commented:


“The acquisition of MackayWilliams complements our existing global asset management intelligence offerings. The firm’s team have developed a deep understanding of fund selectors’ buying behaviour across European asset management hubs with extensive historical data and insights to draw on in each region. Going forward, our expanded product set will enable clients to understand how investment markets are evolving and will provide data-driven insights to craft country-by-country distribution strategies.”


Diana Mackay, Founder and joint CEO of MackayWilliams
Diana Mackay, Founder and joint CEO of MackayWilliams

Diana Mackay, MackayWilliams added:


We are delighted and very excited to be joining the Broadridge family. Having spent two years working cooperatively with the team on our joint Distribution Dialogues and various Broadridge reports, it is a natural step forward in our relationship and one that enables us to implement many of the service developments that we have dreamed of in our many discussions. The synergies between our two businesses offer huge opportunity for expanding our coverage, developing new data and insights but, above all creating an enhanced service for our clients.”


Broadrige’s international growth strategy in recent years has included an M&A focus on leading data solutions and market intelligence providers, including Lipper Fiduciary Services and Competitive Intelligence from Thomson Reuters, as well as Spence Johnson. The latter’s institutional data and analytics track over $22 trillion of institutional assets.


In March 2018, Broadridge Financial acquired ActivePath, an Israel-based customer communication firm, to accelerate its digital adoption.