Broadridge Financial Solutions, Inc. (NYSE: BR), a leading global fintech firm, has announced that it has completed the acquisition of Israeli Digital Tech Company, ActivePath.
ActivePath’s unique technology enhances client’s experience associated with consumer statements, bills and regulatory communications. It will help Broadridge to transform and accelerate the pace of digital adoption, strengthening Broadridge’s leading Governance and Communication Businesses.
ActivePath’s unique platform enables enterprises including banks, brokers and other financial and non-financial institutes to convert communications into interactive touchpoints distributed across major channels. It helps to quickly compose and project HTML experiences typically found on branded websites and apps into an interactive email with new levels of personalization, engagement and security. By combining Broadridge platform, it will enable full omnichannel capabilities including instant messaging, social, audio user interface, chatbots and personal cloud solutions.
President of Broadridge Customer Communications, Doug DeSchutter said:
“Despite consumers’ interest for all-things-digital, many brands struggle to create a compelling digital experience and convert their customers from print communications. Broadridge continues to invest to accelerate the digital transition for our clients and their customers, leveraging technology, data, and channel partnerships to make the experience better and more convenient. In ActivePath, we gain a founding management team with rich entrepreneurial experience and a proven track record of innovation, and we are delighted they are joining the Broadridge family.”
Chief Executive Officer of ActivePath, Avi Weiss said:
“ActivePath is aligned with the Broadridge mission to lead the transformation of communications into valuable touchpoints for both consumers and brands alike. We are thrilled to support Broadridge’s global growth and excited to welcome them to the innovative Israeli market.”