Cyprus headquartered forex and CFDs trading service provider recently revealed in one of its announcements that its outgoing Chief Marketing Officer is set to be succeeded by and existing executive at the firm. As per announcement made by the firm, its current Chief Marketing Officer Vince De Castro resigns from his role at the firm post a short tenure of 13 months. The outgoing executive is set to be succeeded by another executive at the firm who joined the firm less than two months ago. While the statement mentioned that the promotion and change in role is effective immediately, it had failed to mention any details on Mr. Vince De Castro’s new venture post resignation from the firm and Mr. Castro’s LinkedIn profile doesn’t contain any details on same either. However, given his track record, he is likely to take on another high-level leadership role unless he starts up his own firm. Since graduating from Ryerson University with a Bachelors degree in Business and information technology in 1999, Mr. Castro has held key leadership roles across IT and financial services sector.
He started his career as Executive Producer at IT World Canada back in 2009 but soon moved on to Liquid Markets in Cyprus where he served as SEM Manager and Head of Marketing post which he joined Lite Forex Official as its Global Marketing Manager. After a short stint at Lite Forex, he joined easy Markets as its Director of Digital Marketing an also served for a brief period as Head of Marketing at Orbex another Cyprus based forex online trading service provider before finally joining FX Primus. The outgoing Chief Marketing Officer is set to be succeeded by Mr. James Weaver who joined the firm in August of 2019 in capacity of Head of User Acquisition and Automation. Similar to Mr. Vince, James is also an industry veteran with more than 18 years of experience in serving in digital marketing and leadership roles. James started his career as Retail Manager at Blouberg Super Spar in Cape Town, South Africa.
Prior to joining FX Primus, he served as Chief Project Officer at Conversion Pros where he was responsible for building project plans for the firms new product ideas and played a major role in the creation of a digital blockchain marketing agency division which helped the firm’s clients raise over USD 700 Million at ICO. Prior to Conversion Pros, he served as Head of Digital for DQ Media and Delta Quest Group. Before Delta Quest Group, he served as Marketing Evaluation Officer at FX Pro Financial Services and as Head of eCommerce for an online duty-free retailer. Commenting about Vince’s resignation and promotion of James to the role of CMO, the spokesperson of the firm had mentioned in the statement commenting, “FXPRIMUS thanks Vince for all of his contributions to the company, and wishes him the best in his next endeavour. As CMO, Mr Weaver will focus on carrying out projects of user retention and acquisition guiding FXPRIMUS into a new era of automation and user/trader experiences. Mr. Weaver brings extensive experience in marketing strategy with a big portfolio of online projects across a broad spectrum of industries”.
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