Institutionally-focused prime of prime broker TopFX has opened a new office in Dubai as part of its initiative to support the rapidly expanding user base in the Middle East.
The new base at the iconic Burlington tower, a 40-storey office building in Business Bay, puts the Cyprus-based broker at the center of a growing and diverse market. From this new hub, TopFX continues to expand outside of European borders, providing customisable liquidity solutions to the region’s diverse institutional clientele.
TopFX’s other subsidiaries already hold financial licenses from the Cyprus Securities and Exchange Commission (CySEC) and the Seychelles Financial Services Authority, and also has several representative offices in other countries.
Meanwhile, TopFX has appointed Omar Al-Janabi to lead the new representative office in Dubai. However, it’s not clear if any executives have joined him or relocated to the UAE to oversee the new operations.
TopFX has lured Omar to join its operations and assume the role of Regional Manager back in July. He has spent the bulk of his career, which dates back to 2014, promoting retail FX offerings in the region. Based out of Dubai, he spent different stints in management roles with Tickmill, Swiss Markets, FXPRIMUS and XM.
“I am very excited to announce the establishmen of TOPFX ‘s new rep office in Dubai, UAE! Our office located on the 29th floor of Burlington tower, a prestigious skyscraper in Business Bay, spearheads our expansion in the MENA region,” wrote TopFX CEO Alex Katsaros on his Linkedin profile.
TopFX expand offering with new components
“In our office you will meet our Arabic speaking team led by our Head of MENA Omar Al-Janabi, and receive information about our Liquidity, cTrader and the TOPFX All-in-One broker solution. An amazing way for us to end a very strong year in which we continued our steady growth. I am very lucky to have equally exciting projects planned for 2022,” he added.
TopFX’s new office launches as part of the brand’s strategy to further expand its footprint in emerging markets whilst reinforcing its positioning in the Middle East. The company also plans to strongly increase marketing investment in the region as well as developing direct relationships with key players.
Katsaros said they will focus on providing online trading services to retail brokers, high-net-worth professionals as well as institutional clients, who will be able to open their accounts directly with the firm to trade CFDs on FX, Bullion, commodities and indices. TopFX will also gradually add many other components, such as payment providers, a Cashier service, and an e-bank account.