The portfolio tracking service follows the recent launch of the firm’s risk and return scanner, which automates the analysis through advanced algorithms. Swanest also plans to connect user’s investment and savings accounts automatically.
Robo-advisory platform Swanest has gone live with its smart, global investment hub, consisting of a digital portfolio tracker that helps investors create a holistic view of their savings and investments.
Nicolas Bindels, co-founder at Swanest, commented: “In further automating our investment technology services, users can now manage their portfolios in one central place. Our focus on individual needs, automation and the user experience overall, helps self-directed investors boost their efficiency and improve overall risk/return. For financial advisors this also presents an opportunity to strengthen client relationships and increase assets under management.”
Prior to the launch, Swanest conducted extensive user testing which led the company to conclude that the most basic needs of digital investors include the ability to generate a holistic view on one’s finances. The firm responded with the creation of the portfolio tracker, which displays customers’ holdings, including stocks, ETFs, mutual funds and cryptocurrencies.
Silvan Schumacher, CEO of Swanest, said: “A holistic view of your finances is the basic information needed to start enhancing your financial situation. We want every investor to benefit from the technology, no matter whether the person is self-directed or invests together with a financial advisor. In addition to satisfying the customer need for digital tools, we want to help the industry to become more efficient and able to provide services to a wider audience. Providing quality investment services to a wider audience is especially relevant. Most people will struggle to meet their financial goals in the future and will need guidance on how they can improve their situation. Yet, the inability of financial advisors to provide services to people with a low amount of investable assets creates a so called ‘advice gap’. Our intent is to help to close this gap.”
The portfolio tracking services follows the recent launch of Swanest’s risk and return scanner, which helps users make more informed decisions by automating the risk and expected return analysis of their financial assets through advanced algorithms.
With offices in the UK and Belgium, Swanest empowers private investors and forward-looking wealth managers with automated investment technology to make intelligent investing simple. In the near future, Swanest will enable users to connect investment and savings accounts automatically and eventually gain full control over these accounts as well.
Swanest is a financial technology start-up that develops intelligent investment tools to help investors and advisors build, analyze and manage portfolios in a simple way. Based in London and Brussels, the company was founded in October 2014. Its technology empowers fully self-directed investors directly on swanest.com and those with a need for an advisor through its institutional offer.