SmartTrade, A France headquartered fintech firm recently announced that it has hired two new senior-level management executives as part of its expansion efforts. According to the official statement released by the firm, the multi-asset electronic trading technology provider has hired two new directors for its Sales team and is opening a subsidiary in Geneva as part of its efforts to strengthen its presence in EMEA (Europe, Middle East, and Africa) region.
The two new executives who are joining the firm are – Mr. Peter Holmgren and Claude Doricic and will be heading the firm’s sales team in London and Paris respectively and will be reporting directly to Mr. Lionel Sancenot, the Global Head of Sales at SmartTrade.
While the announcement reveals that it has appointed two new sales directors to the EMEA region, it should be noted that Mr. Holmgren has joined the firm earlier this year in early September while Mr. Doricic is just starting his tenure at the firm. As per the information in his LinkedIn profile, the London based sales director was serving as Regional Sales Manager for EMEA region at another UK based financial service provider Fidessa for four and a half years before joining SmartTrade.
Mr. Holmgren is a veteran with extensive knowledge and experience in handling sales activities given his sales-focused career which spans more than two decades across financial services and information technology/computer software sectors. Mr. Claude Doricic, who is taking the role of director of sales team at Paris, served as Global Account Manager at SAS, an industry-leading business analytics software and services provider for nearly four years before taking up his current role with SmartTrade.
It should also be noted that alongside the addition of two new senior-level management executives, the firm is relocating its Global Head of Sales Mr. Sancenot to its newly opened Geneva-based subsidiary. The statement from the firm also stated that the move to open a new office, relocate its global head and hire new executives for its sales team is a natural step to support the company’s strong growth in this region and to offer a local presence to new and existing customers.
The firm hopes that with the addition of two new highly skilled sales directors alongside its existing global head of sales who have in-depth experience in the fintech industry and in selling sophisticated trading solutions across all asset classes, the firm has strengthened its sales team in Europe considerably.
The firm aims to leverage the executives’ extensive experience and excellent understanding of clients’ challenges in the financial services arena to help push forward its growth in new markets.
Aside from its newly opened Geneva office and presence in London and Paris it also has a well-established footprint in Switzerland. The firm is very popular in the European market for its foreign exchange and fixed income solutions, given its vast and extensive clientele ranging from local financial institutions, regional banks, and innovative cryptocurrency firms to large corporations and asset managers.
Commenting on addition made to the firm’s European sales team, Lionel Sancenot, Global Head of Sales at SmartTrade Technologies said, “I’m very happy to have Peter and Claude joining the team. Their strong track record and knowledge of the market will enable SmartTrade to accelerate its expansion in Europe. This addition is part of our growth strategy and not just limited to Switzerland. We are seeing a strong demand from financial institutions in Southern and Central Europe looking for more sophisticated trading solutions which we intend to efficiently and quickly address.”
Speaking about the firm’s decision to expand its footprint in the EMEA region, David Vincent, CEO of SmartTrade Technologies said, “Switzerland is a major financial and technology hub, where we provide our sell-side, buy-side clients with cross-asset and cutting-edge trading solutions in foreign exchange and fixed income. Having a local presence reflects our commitment to existing clients to always give them the best service possible”.
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