Shape Shift Global Ltd, a leading player in cryptocurrency trading industry popularly known as a firm with both trading platform under self custody service recently revealed several changes made to its senior-level executive management committee. As per statement released by the firm, it has on- boarded Ms. Lisa Loud to serve as its Chief Operations Officer. The incoming executive is a veteran with more than two decades of experience and is a renowned fintech marketing and engineering executive. In her new role as Chief of Operations, Ms. Loud is expected to lead the firm’s marketing, international expansion and engineering efforts. As Chief Operations Officer Ms. Loud will be responsible guiding the firm’s concerted growth strategy across the globe. Ms. Loud takes on her new role at the firm succeeding Mr. Jon – Co-Founder of the firm who moves on to take the role of Chief Product Officer.
During her twenty-four year-long career path, Ms. Loud has served in several major industry-leading tech firms and financial service providers. Most recently, she served as Chief of Operations at Tetrix Pay having held the role for nearly 8 months. Prior to Tetrix Pay, she did a short stint as an Executive Director at The Metcalfe Society for 11 months. Her most notable role in a cryptocurrency sector would be her one year long tenure as CMO/Operations at BitMEX for their Cryptocurrency derivatives trading platform. Earlier in her career, she has held senior level roles at multiple firms such as PayPal, Avyva Software Services and has also served in key roles in Oracle and Apple. Lisa’s most notable achievements include helping launch PayPal into Canadian Market and successful track record of boosting revenue growth and helping business expansions in firm she has worked at till date.
Lisa’s appointment at the firm is the first major move since the company’s announcement last November regarding commission free trading on its platform. The announcement gave the firm a solid boost in business considering that it was the first company to offer commission free trading between cryptocurrencies.
Commenting on her new role at the firm, Lisa said, “I’ve always had a strong desire to be on the cutting edge of new technologies. I see digital assets as having the opportunity to not only revolutionize the global economy, but to support the growth of developing nations. Shape Shift exists at the frontier of these new technologies, and is working to help a wider audience understand its potential”. Speaking on same topic, Erik Voorhees – Founder and CEO of Shape Shift said, “Lisa’s expertise in data-driven customer acquisition, engineering, and product iteration make her a vital addition to our team. As we move into the next phase of our growth, we’ll look to Lisa’s experience with businesses like Apple, PayPal, and BitMex to build the world’s greatest crypto company”.
