Horizon Expands Into Middle East via Business France

Horizon Software has partnered with Business France Middle East to expand the range of services on offer to clients based in the MENA region.

The provider of electronic trading solutions and algorithmic technology made a strategic move that into the wider business goals of Horizon.

The agreement will support the growth and development of their global presence as Business France will play a major role in strengthening client relationships and facilitating business opportunities for Horizon in the MENA region.

As the business develops in the MENA region, so will the technology be deployed on a larger scale, providing sophisticated services to a wider range of clients.

Damien Jenner, Managing Director and Head of Sales, has led the company’s expansion into the Middle East, with Horizon becoming a FinTech of reference in the MENA.

Horizon is now looking to enhance its presence in the region by working together with Business France, in conjunction with the next key milestone, which will be to open an office to support clients on a local basis.

Business France Middle East is headquartered in Dubai and is part of a national agency that supports the international development of the French economy.

Anne-Laure Bouhadef, Key Account Manager at Business France, said: “We are delighted to begin collaborating with Horizon Software, and are excited to work together to support their regional expansion. Horizon’s expertise has already contributed significantly to the growth and dynamism that we see in the financial technology sector in the MENA Region.”

Damien Jenner, Head of Sales at Horizon commented: “We are honoured to work with Business France Middle East and we look forward to exploring how our technology services can benefit our clients based in the MENA region.”

“Understanding the challenges of the financial markets in Middle East is our top priority, and working with Business France will ensure that we address them efficiently.”

In 2020, Horizon enhanced its global EOMS product with improved automation of client order/execution workflow to create and trade derivatives strategies and improved performance, now supporting a trading scope of over 10 million instruments.

The EOMS product offers market connectivity to multiple global exchanges to seamlessly access liquidity venues for best execution and manage incoming client orders.

Users can also use a flexible single execution solution that integrates their own trading algorithms and can dynamically manage positions, portfolios, trade allocation and risk across equity and derivatives. The new version also supports the ability to trade single orders as well as multi-leg options strategies.