FlexPay, a fintech company that uses machine learning and artificial intelligence to identify and solve false credit card declines, has announced the appointment of Steve Aretzoff, as Senior Vice President of Marketing and Ray Watson as Senior Vice President of Channel Partnerships and E-Commerce.
The company said that it had a very good year in 2020 with strong revenues and the first half of 2021 has also been showing some good growth which has necessitated the enhancement of the leadership team as part of its scaling plans.
“We are delighted to welcome Steve and Ray to FlexPay, and the leadership, talents, and experience they bring to us. The addition of these individuals to our leadership team will play an integral role in accelerating our company growth,” said FlexPay Founder & CEO, Darryl Hicks. “Both of these executives bring tremendous knowledge and proven track records, and they will help us build on our momentum and strengthen our leadership position in the payments ecosystem.”
Steve has over 2 decades of experience and most of it has been spent on sales and marketing. He was previously the Vice President for Demand Generation with Medallia and before that, he has been the Vice President Of Global Digital Marketing for Cision. He is expected to take active participation in strategy formation and drive demand and growth of the company in his new role. He has also helped Cision and Medallia through IPO and hence he has some very strong experience in the sales and marketing field which would be useful for the company.
Ray Watson also has over 2 decades of experience in sales and business growth and has been key for forming partnerships and developing relationships across key verticals in his previous companies. Before joining FlexPay, he worked with WorldLine and had also worked in JPMorgan and the ReUnion Group as well.
Both of the new hires have a strong basis in sales and growth which is what the company would be looking towards them for. With the card transactions growing over the last couple of years and with volumes expected to continue to be high in the future as well, expansion and growth are what all the financial services companies would be looking towards and FlexPay would expect the new hires to deliver on that. The number of declined transactions has also been growing as the transactions grow and with their unique set of software and platforms, FlexPay would be hopeful of taking their business across the world.