Sallie Krawcheck, co-founder and chief executive officer at Ellevest, commented:“Today, we bring in a group of rock star investors deeply aligned with our mission. And it’s no coincidence that many of them are unparalleled changemakers and advocates for women who understand that being under-invested can cost women a fortune over their lives. And it can be life-changing money. Retire-like-an-Instagram-
influencer money. Get-your-hand-off-my-leg money.”
“When the status quo isn’t meeting women’s needs, it deserves to be disrupted, and that’s what this platform created by women for women aims to do. Women’s lives and realities are different than men’s, and I think we’ll see more and more of a demand for products designed to reflect that. This is an important market opportunity that Ellevest is well-positioned to tap into”, said Melinda Gates.
Jenny Abramson, founder and managing partner of Rethink Impact, added:“Since we invested in Ellevest’s last round nearly two years ago, Sallie and her team have achieved exponential growth and helped countless women to take hold of their financial futures. We’re thrilled to co-lead this round, and look forward to continuing to partner with the company and its stellar community of investors.”
Valerie Jarrett, co-chair of the United State of Women, said:“I’m so pleased to support Ellevest as it leads the way to help women become financially stronger and meet their money goals. When women are stronger financially, that means a stronger economy and a stronger society. We need this change right now.”
Ellevest pledges to use the $33 million raised to accelerate its growth by expanding into new product categories and technology in order to double down on building its community.
Dan Schulman, president and CEO, PayPal, said:“Ensuring that all women have robust financial tools to improve financial health and seize more opportunities is a societal imperative. We are proud to support Sallie and her team at Ellevest who are helping to level the playing field by pioneering investment solutions tailored to women. The growth in Ellevest demonstrates that, even in a crowded market, there is always opportunity for customer-focused solutions to win.”