Dominique El Khoury Joins ATFX Global as Head of Business Development

ATFX Global has appointed Dominique El Khoury as Head of Business Development as the well-established industry expert is well known in the Middle East and North Africa (MENA) markets.

Mr. El Khoury has conducted numerous educational seminars across the MENA region, including Dubai, Jeddah, Riyadh, Egypt, Lebanon, Kuwait, Bahrain, Khobar, Dammam, Oman, Jordan, and Morocco.

The licensed trader with over 10 years of experience focusing on foreign exchange took his first business development role at ADSS, where he played a number of other roles as well including dealer, VP of sales trading, speaker and content writer, and VP retail sales.

After more than four years at ADSS, Mr. El Khoury moved to Axi in late 2019 as Head of Sales, MENA, based in Dubai, where he stayed until January 2021.

Dominique El Khoury joins ATFX Global from Axi. He will be based in the United Arab Emirates.

The ATFX Group is a globally recognized broker, regulated in several territories with offices located in Europe, Asia, South America, and the Middle East.

The company is authorized and regulated by the Financial Conduct Authority (FCA) under the firm name AT Global Markets (U.K.) Limited in the United Kingdom.

ATFX Global Markets (C.Y.) Limited is a Cyprus-based firm regulated by the Cyprus Securities and Exchange Commission (CySEC).

ATFX also holds a license from the Financial Services Commission (FSC) in Mauritius as AT Global Markets Intl Ltd.

In September 2020, there was a staff shack-up at ATFX in which Mohamed Halim, who was previously Institutional Business Development Manager at ATFX and based in Dubai has moved on to lead development in the MENA region for TeraFX.

Concurrently, ATFX brought on Michael O’Sullivan as Project Manager to lead the company’s new phase of growth. Michael O’Sullivan brings some 14 years of experience to ATFX from his previous role at CMC Markets where he was most recently tasked with partnerships, operations and implementations, as well as helping the company develop and execute a universal sales strategy for its global operations. Mr. O’Sullivan also has cross functional experience in product and project management and operations delivery combined with extensive background on software development.

The staff changes come as ATFX is entering into a new phase of expansion, specifically in Asia with a focus on localizing its services and product sets. The company’s financial results from October 2019 indicate that while the broker booked a loss for its financial year, it still experienced a sizable uptick in turnover and other metrics since its launch several years ago. Further share capital investments in April and July of 2020 all but confirm that the company is poised to continue its planned expansion.