Delkos’s RAZR Platform Extends the Lifetime-Value of FXDD’s Client Database

Delkos Research onboards FXDD as a client of its RAZR, client retention personalization platform, to increase the lifetime value of its clients and align its operational objects with its extensive affiliate base.  

The RAZR platform offers customer-centric and personalized experiences which accurately anticipate a client’s needs, serving them individual actionable messages via the most suitable channels, at the most effective times. “The digital experience expectation is irreversibly moving from personas to persons, and this ‘new normal’ is that customers now expect companies to meet their needs instantly, more importantly, anticipate what they will need” mentions Salvatore Buccellato, CEO at Delkos. 

FXDD licensed the RAZR platform as a tool to combat the rising customer acquisition costs brokers are experiencing in order to deliver customer engagement, loyalty and lifetime value. The monetary pressure on brokers across the globe has been caused by the intense competition in the forex industry with a one-message-to-all-customers marketing approach which is now becoming obsolete. Delkos has effectively customized and integrated the RAZR platform for FXDD’s global operations within 3 weeks, differentiating their trader experience and giving them a competitive edge.  

Salvatore Buccellato, CEO at Delkos went on to say, ‘FXDD has a track record of pioneering innovative solutions with a customer focus for more than 20 years. This customer-centric approach has made them a leading choice for partner programs and validates the multilevel benefits of Delkos RAZR.’

To learn more about Delkos RAZR platform and any information related to this press release, please contact [email protected].