Ohpen, the Amsterdam headquartered fintech firm known for its cloud-based SaaS banking solutions recently revealed the addition of new executive to its senior-level leadership team.
As per the statement released by the firm, it has on-boarded Ms. Corinne Aaron to serve as its new head of marketing division. The incoming executive is a veteran with more than 15 years of experience in the marketing area. In her new role as head of marketing division, Corinne is expected to be responsible for evolving the firm’s brand while accelerating its marketing efforts as the company executes its plans to expand internationally over the next couple of years.
Before joining Ohpen, Aaron served under American automotive giant Tesla Inc for nearly six years. During her term with the US automaker, Aaron served as the head of its marketing division for the EMEA region and served from the firm’s office in Amsterdam.
Corinne spent the early half of her career serving out of the US while she moved on to the Netherlands where she spent the latter half of her career. Before serving under Tesla, Corinne served as Pan European Account Marketing Manager for Reebok for more than two years. As the marketing manager of the footwear and apparel maker, she was in charge of creating and implementation of effective integrated marketing campaigns which was in line with the brand’s fundamentals and was also compliant with the European marketing plan.
In the early phase of her career, post graduating with a degree in marketing and integrated marketing communications, she started out as an intern at MTV networks under its Nickelodeon consumer products division and also served in the roles of marketing communications manager at Wells Fargo and Manager of Marketing Programs at Hyatt Hotels Corporation.
Speaking about her new role at the firm, Corinne said, “I see great similarities between Tesla and Ohpen. During my time at Tesla, we disrupted the automotive industry by proving that people did not need to compromise to drive electric vehicles. Ohpen is already having a similar impact on the financial services industry – paving the way for banks and other financial services companies to move to the cloud. For me, Ohpen is one of the most exciting scaleups in the Netherlands, with ambitious plans for its next phase of growth and from what I’ve seen of the team so far, I have no doubt that we will achieve them”.
Commenting on Corinne’s addition to Ohpen’s team, Angelique Schouten – Chief Operations Officer at Ohpen said, “We knew – with the trajectory we had planned for Ohpen over the next years – that we needed someone with a track record of accelerating a company’s brand, whilst maintaining their culture and sense of purpose during a period of high growth – Corinne has just that. Maintaining the uniqueness of our marketing and branding is crucial during this expansion. More than a third of the company has been with Ohpen for over half of its existence, and we felt that it was the perfect time for Corinne to build on what we had created and take it to the next level”.