The Investor Voting App, which builds on the firm’s mobile voting feature launched in 2011, allows investors to vote directly and receive important regulatory and educational information relating to corporate direction.
Broadridge Financial Solutions has announced the imminent launch of a new app on Android and iPhone for individual investors that allows them to vote and equips them with new tools and educational resources designed to drive more meaningful engagement from social media to government elections.
The app’s single personalized dashboard creates an intuitive, streamlined experience designed to empower people to have their voices heard and exercise their rights.
According to ProxyPulse, individual investors participated in only 28 percent of the total voting opportunities available to them in 2018. Broadridge’s app targets this demographics specifically. This app is the next step in using technology to transform and increase individual investor engagement.
Tim Gokey, President and Chief Executive Officer at Broadridge, commented:
“Individual investors have an important voice in the future of the companies that they invest in, yet few realize the power they yield. Their votes not only impact their own financial well-being, but can have lasting effects on our economy and society. This app will empower investors of all kinds to exercise their right to vote and participate in the corporate governance process.”
Through thumbprint and facial recognition, individual investors can sign-in securely as well as sign up for mobile push notifications to alert them of meetings and elections. Banks’ and brokers’ branding will be prominently featured within the app. Investors will be able to review and change their votes, sign up for electronic delivery from their bank or broker and download materials, among other features.
This month, Broadridge launched a firm-specific fund-by-fund comparative securities lending assessment solution for mutual fund companies and the boards that oversee their funds.
The company has further expanded its global market intelligence business with the acquisition of MackayWilliams in mid-2018.
