BNP Paribas AM has appointed Hilda Tingle as its new Global Head of Digital Marketing and will be based in company’s London office. She will report directly to Roger Miners, the Chief Marketing Officer of the company and will start her role on Jan 7th, 2019.
Hilda Tingle will be responsible for managing the firm’s global digital marketing strategy and in her role she will lead the company’s social media and digital campaigns.
Tingle has over 20 years of experience in both asset management and digital-based roles. She joins BNP Paribas from JPMorgan Private Bank where she was Head of Digital Engagement. Prior to this, she worked with JPMorgan Asset Management for almost 12 years since 2004.
Commenting on the appointment, Roger Miners said:
“Hilda Tingle has considerable experience of digital marketing across multiple channels and client segments within global financial organizations.”
“Technological and regulatory developments are major influences on the changing way in which asset management companies engage with their clients and Hilda’s expertise in areas including marketing automation and digital strategy and transformation will be invaluable as BNP Paribas Asset Management continues to enhance its digital capability”.
About BNP Paribas Asset Management : BNP Paribas Asset Management is the investment management arm of BNP Paribas, One of the world’s major financial institutions. They manage assets across the globe on behalf of their clients. They stay close to their clients to better understand their needs and in order to always act in their best interests. They manage their clients’ assets by keeping an open mind and by staying true to their convictions and close to their clients’ investments.
