Ignition Advice, a Sydney-based fintech company which is known for its unique, bank-grade, global enterprise solution with significant data security and risk management capabilities has combined with Bank of Ireland to launch a digital platform to cater to Irish clients.
The new platform is expected to support Bank of Ireland customers by providing advice related to financial transactions in all forms and aspects ranging from financial wellness and saving, to investment and insurance. This approach is aimed at creating a single digital advice platform that could help facilitate the Irish market to experience a transformational impact according to Seán Ó Murchú, Director of Wealth Advice and Distribution at Bank of Ireland.
The platform is expected to use Ignition Advice’s hybrid model to allow the bank to fully integrate digital financial advice and scalable solutions with telephone or in-person experiences in a custom-designed interface for better user experience and maximum customer engagement. As consumers who use digital tools for their banking needs in wide array ranging from bill payment to shopping and bank-based fund transfers which increases with each passing day, they want and look forward to a simple and user-friendly platform for easy access to information, and safe and reliable payment process for fast and successful online transactions. And they also expect to be supported, as appropriate through technology or by advisers, depending on the complexity of their requirements.
When speaking about the new platform, Sean commented that “Our new Life Advice platform provides the appropriate combination of technology and support from advisors and the offering will continue to expand through 2019. This is a genuine opportunity to enhance our customer interactions through a single advice platform which will have a transformational impact on the Irish market”.
While Ignition Advice is already established as the leading provider of highly customised, bank-grade, SaaS platforms for enterprise clients in Australia, the partnership with Bank of Ireland represents the firm’s first announcement of a major European deal. Speaking about the product launch Alan Quinlan, CEO of Ignition Advice Ireland commented that –
“Ignition is delighted to partner with Bank of Ireland as they implement a truly customer-centric and ambitious wealth transformation. As we build, our European business Ignition will continue to announce partnerships with like-minded enterprise clients across the spectrum of financial services.”
Manish Prasad, Group CEO, Ignition Advice, acknowledged the partnership as a significant milestone stating that the company is excited to bring their world-class digital advice technology to the European market. He also added that meeting the technology innovation needs and compliance standards required to partner with a tier-one European bank is a significant milestone for Ignition and demonstrates our commitment to Innovation and excellence.
About the Companies:
Ignition Advice – The company was founded in Sydney, Australia in 2008 and holds ISO/IEC27001 certification and is GDPR compliant. Ignition Advice offers international customers multi-currency, multi-language platform, customized to local customs and regulatory compliance requirements.
Ignition Advice already has a well-established Australian business providing highly customized, bank-grade, SaaS technology for enterprise clients and is currently undergoing a period of accelerated growth and expansion. Ignition Advice is currently developing a new world-leading technology and is driving innovation through a strong research and development program, focusing on areas including blockchain applications in financial advice, AI and voice prototypes. The firm continues to attract significant interest from global investors.
Bank of Ireland – The Bank of Ireland Group is a diversified Financial Services Group. Bank of Ireland, now a subsidiary of Bank of Ireland Group plc, is a commercial bank operation in Ireland and one of the traditional ‘Big Four’ Irish banks. Historically the premier banking organization in Ireland, the Bank occupies a unique position in Irish banking history as it was established in 1783 by Royal Charter.
