Australia based forex brokerage service provider ACY Securities which was rebranded post ACY Capital’s acquisition of Synergy FX earlier this year still continues to focus on expanding its executive pool. The latest move made by the firm is appointment of industry veteran Ashley Jessen to the role of Head of Marketing which came into effect since 2nd September 2019. Ashely’s appoinitment to role of Head of Marketing has resulted in slight changes to current framework of top level leadership roles at the firm. Justin Pooni who joined the firm back in July this year from Sydney based wealth management firm yellow brick had previously taken on the role of Head of Marketing and Communications at the time of joining the firm. However, recent addition of Ashley to top level leadership role has caused Justin to take on slightly different role.
Justin Pooni will now serve in the role of head of Branding and Communications and will focus primarily on communications related activities, while Jessen will be in charge of and focus on developing the firm’s digital marketing strategy. Ashley’s responsibility as Head of Marketing include building performance based marketing campaigns, identifying marketing opportunities to test, measure and scale operations, formulate full marketing budget and spend focusing on ROI, creating and executing the content marketing and SEO strategy and also engaging in social media strategy across all channels along with few other assignments. Jessen has been a part of financial services industry for nearly 19 years now most of which he has now spent focusing specifically on performance driven marketing activities aimed at driving results for leading CFD and FX online trading service providers. Prior to joining ACY Securities, Ashley served as Chief Executive Officer for profile booster for which he is also the co-founder.
While at profile Booster, he was responsible for developing and managing the digital marketing and content strategy for finance and professional firms. Speaking about his new role at the firm, Jessen commented, “The financial services industry around the world is moving faster than ever before, with technology playing a vital role in the growth. ACY Securities has a deep background in developing cutting edge technology, a unique perspective and a vision that quickly caught my attention. Not only is ACY Securities a global multi-asset broker but their future development plans are laser-focused on providing cutting-edge tools for the modern-day investor”. Speaking on same topic, Jimmy Ye, Co-Director at ACY Securities commented, “ACY Securities is at an exciting point, and we wanted to secure Ashley’s depth of experience in the financial services industry, to leverage the opportunities both locally and internationally, to help move our company forward”.
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