A Forex CRM system is a widely used tool by trading desk professionals to manage client relationships for their respective companies. The objective of Forex CRM software is to reduce operational costs and increase productivity. It allows for a single access point, thus enabling management to monitor all major activities on one screen.
There is a lot of confusion regarding what CRM for Forex stands for and what it does exactly. Let’s take a look at the top 5 most common myths about this system:
- It’s only helpful for those who maintain their own list of prospects
Both big and small companies can use Forex CRM systems, and it turns out that having an external database is highly beneficial. Contact details stored in such a system provide you with up-to-date information and allow you to monitor your contacts’ behavior and interests. This means there is no more manually updating lists or buying new ones just because some contact changed jobs or moved into another industry! You have all the data at your fingertips in one place.
- You can’t use it if you don’t have too many contacts (sales)
You might think that this system is suitable only for large corporations, but nothing could be further from the truth. Forex CRM systems are designed to help small businesses grow and flourish- by giving them access to information essential to their success! Since companies of all sizes need marketing support, there is no reason why you should pass up on using a CRM platform just because your contact list isn’t massive yet. More prominent companies also benefit from having an external database of clients and partners.
- It’s useful only when being used daily
If you’re still thinking that this kind of software must be frustratingly complicated to use, think about how Excel or even simple Outlook tools work. All you need to do is create lists of contacts and then import them into the system- that’s not rocket science! One Forex CRM review mentioned that most systems are cloud-based nowadays, meaning they are accessible anywhere with an Internet connection. This system will save you a lot of time in the long run: the average time spent on entering data is 3 minutes per day.
- It must be expensive
Purchasing new equipment is usually costly, but buying software doesn’t have to break the bank either! You can find great deals by comparing prices on websites and choosing one that offers free updates for life as well as a refund policy in case you change your mind. FX CRM systems are also available for lower prices in the form of monthly plans.
- The only way to use it is by hiring an IT department
Many companies believe that they need to hire new employees specializing in technology to learn how to use this software, but that’s not true! Online guides and even YouTube videos can help you get started using this system, especially if you already have an experienced manager on board who has already learned the ropes. These tools take time to master, but everything will be easy-peasy once you get familiar with them!
Forex CRM systems are an excellent investment for any company that wants better control of its sales and marketing efforts. This is just another way of automating processes that would otherwise take hours every day, giving you more time to focus on growing your business! If you’re still not sure whether this software will benefit you, download the free trial version and try it out for yourself- but don’t forget to read some Forex CRM reviews first!
