Vantage FX, a multi-asset trading platform for retail and institutional traders, has announced several upgrades to its UK services today in a bid for big growth within the UK market in the coming months.
The company already has a full UK license and it has always been its goal to expand within the UK and has been doing extensive planning and market research for the same. Based on this, it has found certain pain points for the users which it now seeks to address through the latest upgrades.
The company sees a huge space for growth in the UK as the country comes out of the pandemic and many traders begin to trade in full flow after several months. They believe that this would overcome the slide that was expected as part of the Brexit.
A major part of the upgrade is the release of a UK specific mobile app which the traders can use to access the trading platform. Traders also need variety nowadays and based on that, Vantage FX has added a lot of instruments that UK traders would love to trade which includes spread betting and UK and European shares for all traders as well as cryptocurrencies.
David Shayer, UK CEO of Vantage FX, says: “This marks a new chapter for the UK business. We’ve been building up to revitalising our UK service and these first updates will help make the traders life as straightforward as possible. But this is just the beginning. In the coming months, my role will be to roll out our vision piece by piece, ensuring everything runs smoothly. We want to be the go-to broker in the UK and a valuable source that can educate traders, whether amateur or veteran. The ongoing expansion of these services means we’re on a big recruitment drive and have recently bolstered our sales and marketing departments. I’m extremely excited to see what we achieve in the months to come.”
Vantage FX also realised that today’s customers want everything at a click of the button and wants a smooth and seamless experience based on the latest technology. So, they have introduced a deposit system using QR code so that the traders can deposit directly into their trading account by scanning a QR code.
Vantage FX has also added a lot of resources into its Account Manager System so that the traders can have a single point of contact throughout their time at Vantage FX and the account manager would also be able to use the resources to pull up all details of the user quickly so that he would be in a position to resolve any issues immediately giving a delightful customer experience.
Shayer added: “Building our reputation and client base in the UK is central to the company’s long-term vision. It’s one of the biggest trading markets in the world and a thriving UK business acts as a launchpad to the other regions we have in our crosshairs. We’re putting these resources into the UK at a time when some brokers are leaving the market and moving operations offshore or seeking EU licences. This is because we’re extremely optimistic about the UK’s trading landscape and we believe we’re uniquely positioned to capitalise on the opportunity by applying the strategy that has been effective in building our Australian business.”