French banking group Societe Generale announced that it will start offering retail investors Euronext’s best execution service, “Best of Book”. The bank’s French customers will now be able to benefit from of order execution on the exchange at a competitive price.
Laurent Goutard, Head of Societe Generale Retail Banking in France, said: “By offering Best of Book to our investor clients, Societe Generale guarantees the best execution of their buy and sell trades on European markets. Our customers gain access to better prices for over 550 Euronext shares, including the Societe Generale share. This solution is transparent and complies with new regulations (MiFID II), and another reason to invest in shares directly through our app or our website.”
Anthony Attia, Chief Executive Officer of Euronext Paris, commented: “Our partnership with Societe Generale is a milestone in the expansion of our Best of Book offer. Together, we will support retail investors by providing a transparent and cost-efficient order execution service.”
When the deal was announced, Stéphane Boujnah, chief executive of Euronext, commented: The acquisition of FastMatch breaks new ground for Euronext, through expansion into the FX market which is the world’s largest traded asset class.”
