Okcoin is going on a gender equality path as it announces the inaugural member of its brand advisory council, Randi Zuckerberg.
Zuckerberg Has Expertise in Crypto
Zuckerberg will have as the primary focus to advise the company on inclusivity initiatives and reach the goal of a 50% female customer base by 2025.
The ambitious goal will be funded by a $1 million commitment to bring more women into crypto as the trading platform sees an opportunity there for its business and the overall blockchain industry.
“It’s always been a passion of mine to inspire and support women in technology, investing, and leadership, and I’m looking forward to continuing to do so as a member of Okcoin’s brand advisory council. Cryptocurrency has huge potential to make massive strides in creating a more equitable system, and it’s an honor to join in the Okcoin mission to create a more inclusive future of finance”, said Randi Zuckerberg, an entrepreneur, investor, founder and CEO of Zuckerberg Media and the Zuckerberg Institute, and sister of Facebook’s Mark Zuckerberg.
In 2018, Zuckerberg joined the Huobi Chain Expert Advisory Committee, which acts as a ‘think tank’ for the platform’s burgeoning efforts.
Bringing Women into Crypto Careers
In leading the council, she will advise on projects including allocating contributions to organizations, bringing more women into crypto careers, sponsoring women-run blockchain technology programs, supporting women-run crypto projects, and more.
“Historically, women and other marginalized groups have been locked out of the traditional financial system. Cryptocurrency is turning this norm on its head through the wealth-creating opportunities created by decentralized finance, but we’re still seeing lower adoption among women,” said Okcoin CEO Hong Fang. “With our $1M commitment and dedicated brand advisory council, we’re committed to making the crypto industry more inclusive.”
“We’re breaking down remaining gender barriers as we work towards a customer base of 50% women by 2025. This is a really important goal as someone who has worked in crypto for years and always hoped to see more women be part of this new age of wealth creation. I see this as a natural focus as we create a more inclusive future of finance, making our products easier to use than ever and creating a brand that feels more welcoming for everyone” said Okcoin CMO Haider Rafique.
Okcoin wants to make the crypto market more accessible to women and others currently on the sidelines of the traditional financial system.
The crypto asset exchange also plans to build out its brand advisory council with additional members dedicated to promoting equity and inclusivity.