Vienna based crypto trading exchange BitPanda revealed in an announcement last Thursday stating that the firm has made a new addition to its senior management team. As per statement released by the firm, it has hired Mr. Michael Poetscher a veteran with nearly 9 years of experience in online marketing to serve as its Chief Marketing Officer. Michael is an Austria based executive who has been active in hospitality, tourism and online marketing verticals over the course of last two decades as per information in his LinkedIn profile. Given his active engagement across multiple industries, Michael has become an expert in global marketing strategy with good skill set and knowledge made up of communication, brand leadership, product marketing, e-commerce and demand generation. Mr. Poetscher will take on his new role at the firm on 2nd December, 2019. Mr. Poetscher is currently working at Tour Radar, a leisure travel and tourism firm based out of Vienna and has been with the firm for nearly six years now.
He joined the firm as a part of its Product and Support team back in May of 2012 and was promoted to his current role of Chief Marketing Officer at the firm in February of 2014. In his role as CMO at Tour Radar, Michael focused on data driven marketing, customer experience, brand building and real-time reaction to customer needs. His most notable achievement during his term at the firm was his work in creating the world’s largest online market place for multi-day tours and his contributions to help define the firm’s business model in 2013 which helped the firm secure its largest series C funding worth US$ 50 million. Michael’s addition to the firm’s senior level management team comes at time when the exchange has reached a milestone of having more than 1 million clients. The firm is currently on work towards building its global footprint having announced its plans to go global earlier this year in the month of May. The firm currently houses 160 staff members and has managed to gain a PSD2 payment service provider license. The company also has state of the art security and streamlined user experience which helped in its growth to become one of industry’s most popular and leading trading platform with client base made up of both newbies and experts.
Commenting on his new role at the firm, Michael said, “I was immediately drawn to BitPanda for its commitment to tearing down the barriers to investing and bringing traditional financial products into the 21st century. The fact that the company has grown so quickly off the back of its outstanding product without external funding, and is winning awards recognizing its impact made it a clear choice for me to join the team. My data-driven approach to marketing and customer experience will see me and the marketing team focus on scaling products and new services for 2020 and beyond”. Speaking on the same note, Mr Eric Demuth, CO-CEO of BitPanda added, “This move will help us continue the transformation of our marketing organization while leveraging the team’s expertise. Michael will provide a really fresh and much needed data-driven approach to our marketing, leveraging his 7-years’ experience in transforming an unknown company in a niche market into a world-renowned travel company. We believe this experience and strong track record are crucial to take BitPanda to the global stage, and exponentially grow our 1 million registered user base, as well as help us communicate the power and innovation of the BitPanda trading platform”
Source:
https://blog.bitpanda.com/bitpanda-welcomes-michael-poetscher-as-cmo-to-lead-global-marketing-strategy-b6eb05636815
