eTORO Adds Former Hedge Fund Manager, Lord Fink as a Special Adviser to Boost up its Crypto Business

eToroSocial Trading and multi-asset trading company, eTORO has announced the appointment of Lord Stanley Fink, the former hedge fund manager as a Special Adviser to the business globally. The appointment of Mr Lord will help eTORO to further strengthen its support to newly launched crypto asset segment.

Since the launch of trading in crypto assets, eTORO has been witnessing increased interest in crypto assets from the institutional investors around the world. Mr Fink will advise eTORO on crypto assets part-time and will work closely with eTORO management team including co-founder and CEO Yoni Assia, and UK Managing Director Iqbal V. Gandham.

Lord Stanley Fink is an experienced financial market veteran and often described as godfather of UK hedge fund industry. He was CEO of hedge fund MAN Group from 2000 to 2007 and is credited as building the MAN Group up to its current state as a FTSE 100 company. In 2008, he went on to become CEO of an AMC, International Standard Asset Management (ISAM) in partnership with Lord Levy. Currently, he is the chairman of ISAM, the parent Fx prime broker IS Prime. In 2011, he was accorded life peer, taking the title of Baron Fink of Northwood in the County of Middlesex. He is also active in the country’s political circles with UK’s Conservative Party and is also a former Conservative Party Treasurer.

Yoni Assia, Co-founder and CEO of eToro, said:

“eToro is all about providing investors with access to the assets they want, whether traditional investments such as stocks and commodities, or newer instruments like crypto assets. We believe that in the future all assets will be tokenised and that crypto is the first step on this journey.”

Yoni Assia, Co-founder and CEO at eToro
Yoni Assia, Co-founder and CEO at eToro

“It has become increasingly clear that institutions and other big-ticket investors want access to cryptoassets. Today, eToro has over 10 million users and we believe a key part of our future growth will come from these institutions. Lord Fink’s experience and expertise across the fund management universe is unparalleled and we look forward to working with him to further develop our institutional product offering.”

Lord Fink also commented on his new role:

“In more than three decades working in the investment industry, I have seen constant change. Yet, none of these ‘innovations’ had the potential that blockchain technology offers, with cryptoassets at the forefront. This is a revolutionary, not an evolutionary shift.”

“I’m excited to be working with eToro who are not only an established player with a decade of multi-asset experience but a leader in the cryptoasset space.”

Earlier this year, the eTORO announced that it has received $100 million funding from Chinese, Japanese and Korean investors. The decision followed by announcements that the company would launch crypto wallet, crypto-exchange and OTC cryptoasset offer targeted to attract large investors.