As per the recent announcement made by Australia-based forex broker ACY Securities, the firm has now appointed Justin Pooni as its new Head of Marketing and Communications. ACY securities was formerly known as ACY Capital but has been rebranded post-acquisition of Synergy FX back in 2018.
In his new role as head of marketing and communication, Pooni is responsible for the firm’s strategic positioning, communications, digital strategy with the primary intention of targeting and promoting the company to traders across global market as part of the firm’s global expansion plans. According to a statement released by the firm, Pooni has become highly experienced in both developing and growing brands within Australian and Global Markets owing to multiple high-level managerial roles he has held in his career over the course of last decade.
Prior to joining ACY Securities, Justin served as Group Communications Manager for Sydney based wealth management firm Yellow Brick Road for a period of six months. Justin graduated from Curtin University with a bachelor’s degree in Mass Communication and he also did a double major in Public Relations & Marketing and has since served in high-level market roles in various industries during his 13-year-long career. Justin has begun his career as National Brand Marketer for one of Australia’s most popular and oldest marketing firm – Milner’s Brand marketing back in 2006. He also served in high-level Marketing roles for the Department of Justice and Regulations, Victoria – Australia, Lumo Energy, Kellet Communications and Saigon Technology outside of financial service industry. Aside from Yellow Brick Road and ACY Securities, he has also served for yet another financial service provider – USGFX, an ASIC regulated forex and CFD Broker.
When speaking about the firm’s decision to appoint Justin Pooni to role of head of marketing and Communications, Jimmy Ye, Director at ACY Securities commented, “This senior appointment is part of a series of upcoming executive appointments inline with ACY Securities’ commitment to beef up our presence in the global multi-asset trading industry in an organic way”. Commenting on his new role at the firm, Justin Pooni stated, “With a strong value proposition, the very best infrastructure and a commitment to empowering traders through technology, ACY Securities has all the makings of becoming one of the most sought-after multi-asset brokers in the global market”. ACY securities currently offer trading services in FX, indices, crypto, and Commodities via MT4/5 trading platform and also offers trading related educational services. Moving forward, the firm is also expected to launch a new MAM system and revamped client portal with advanced account management features in its dashboard.
Please feel free to share your thoughts with us in the comments below.