Binance, a leading global cryptocurrency exchange has made a new addition to its senior level executive committee. As per recent update from the firm, it has on-boarded Mr. Iskander Malikov to serve as its new Director for Fiat division for Europe and CIS (Commonwealth of Independent States) market regions. The announcement which hit the market on Friday revealed that Mr. Malikov’s appointment in his new role of effective immediately. In his new role as Director of Fiat division, Iskander will be responsible for establish new fiat to crypto channels and gateways across the market region he is in charge of. Additionally Mr. Malikov is also expected to focus on efforts to boost growth of fiat to crypto channels in existing markets boosting the firm’s client base and market share. Iskander is expected to achieve his goal by developing new strategic business initiatives and partnerships across these regions and focusing on simplification of fiat to crypto/crypto to fiat conversions.
Iskander’s appointment to new role is a part of the cryptocurrency exchange’s plans to achieve its goal of introducing over 180 fiats across its platform by end of this year. As of writing this article, the exchange is offering services in nearly 24 fiat currencies – a bit far off from its goal of three digit target. The incoming executive is a veteran more than a decade of experience in financial services industry having most recently served in role of Chief Operations Officer at Trading View – a London headquartered provider of market data, charts and trading tools. He spent three years at the UK based firm prior to which he served as Head of Corporate Sales for Wall Street English – Russia for 8 months. Earlier in his career he served as Business Development Executive at B&AM and Lifestyle lets & Lease Ltd for short durations. He spent the first half of his career based out of Russia serving in roles of Key Account Manager at Avesta-Grey, Sales & Trading Analyst – Business Sreda and Senior Manager of Tender Department at EMHO.
Commenting on his new role at the firm, Mr. Malikov said, “Cryptocurrencies and crypto exchanges are a relatively new phenomenon in most CIS and some European states. My overarching mission is to accelerate crypto adoption and work with the leadership to help make crypto more accessible in markets throughout CIS and Europe. I believe crypto is not only here to stay but will also create a new, alternative ecosystem capable of competing with traditional financial products and commonly known asset classes. I hope to popularize this new asset class and help in reducing the friction when purchasing crypto to make the process more seamless. I am looking forward to working with the team and building on this new financial ecosystem to provide people with better products and services and the freedom of choice”. It should be noted that Mr. Malikov’s appointment comes less than two weeks after announcement of appointment of Mr. Josh Goodbody as Director of Europe & LATAM growth and institutional business.
