Gold-i Promotes Joy Li to Head of Business Development Asia Pacific

Ricardo Esteves

Ricardo Esteves has seen business and economics through many lenses. He joined the Financial Services Industry in 2009, and has been a financial journalist since 2011. He holds a degree in Business Administration and has experience producing real-time news, from both buy-side and sell-side, as well as for retail traders, brokers and service providers. Esteves' work has appeared in a variety of online publications including FX Street and FinanceFeeds.

Gold-i Promotes Joy Li to Head of Business Development Asia Pacific

December 6, 2019

Joy Li Gold-i has announced the appointment of Joy Li as the firm’s Head of Business Development for the Asia Pacific region. Li, who joined Gold-i’s Shanghai office just over one year ago from Israeli vendor Leverate, will focus on new business opportunities amongst start-up and established financial entities in both emerging markets, such as Thailand and Vietnam as well as more mature markets such as Singapore and Australia.

As per the announcement, Li has been instrumental in growing the innovative FinTech firm’s Chinese client base and fostering strong relationships with Chinese financial entities of all sizes. Reporting directly into Gold-i’s Chief Commercial Officer, Julian Elliott, she will also continue to work closely with Gold-i’s team in Shanghai on new business opportunities in mainland China.

Julian Elliott, Chief Commercial Officer at Gold-i, commented: “We are seeing significant activity from across the region – not only for our MT4 Bridge and MT5 Gateway but also our MAM Pro and Visual Edge business intelligence tool – both of which are available in Chinese. Our multi-asset liquidity management platform, Matrix, is also proving popular, particularly amongst more established financial entities. Joy will help us to capitalize on these opportunities and extend our Matrix NETwork. Joy has proved to have exceptional business acumen, a strong rapport with clients and has built up an excellent knowledge about our technology and the market. Her promotion is very well deserved.”

Joy Li, the new Head of Business Development for the APAC region at
Gold-i, said: “I will be covering a range of countries in my new role, some more developed than others – and am confident that, with the range of products in Gold-i’s portfolio, we have solutions to match any requirement a financial entity may have at whatever stage of their lifecycle. Since joining Gold-i, I have learned so much about the industry, the technology and how we can help to transform a client’s business. In my new role as Head of Business Development in APAC, I am looking forward to getting immersed in different markets – all of which have their unique characteristics and requirements. I will be able to utilize my knowledge and experience to create tailored
solutions for each client.”

Earlier in 2019, Gold-i appointed Laurence Luo, former Technical Account Manager at PrimeXM, as Technical Support Engineer in the Shanghai team. He is responsible for providing technical support to Gold-i’s Asian-based clients and also manages client relationships. The appointment of Laurence Luo to Gold-i is the second executive move from PrimeXM this year.

Earlier in January, the firm announced ex-PrimeXM Mike Dugdale as a new senior sales manager. At PrimeXM, Dugdale carried out sales responsibilities, namely new business development, growing existing clients, and exploring new markets.

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