Global multi-asset brokerage leader, Exness, celebrated its role as LALIGA’s Official Regional Partner in Latin America with a spectacular event this past weekend. Bringing together hundreds of passionate football and trading enthusiasts, the event showcased the dynamic partnership between sports and finance.
This significant gathering emphasized Exness’s dedication to connecting with Latin American audiences through the universal appeal of football.
The event was hosted by popular TV personality and sports presenter, Andrea Sola. The spotlight shone on football legend Maxi Rodríguez, who graced the occasion. Rodríguez, a former star for Atlético Madrid, Liverpool, and Espanyol, also represented Argentina in 57 international matches, scoring 16 goals.
Alfonso Cardalda, Exness’s Chief Marketing Officer, represented the company at the event, delivering a heartfelt speech on the shared values between Exness and LALIGA, particularly their importance in Latin America. His speech resonated with attendees, which included local influencers such as Nicolas Palacios, Wayo Castellanos, and Patricio Madrazo. Javier Gurrea-Nozaleda, LALIGA’s Partnership and Licensing Director, also expressed his optimism for a successful long-term collaboration.
In his opening remarks, Cardalda stated, “This event solidifies a meaningful partnership between Exness and LALIGA, marking a major milestone in uniting those who trade with passion. We’re grateful for the incredible support from our growing Latin American community and are excited about our second season of partnership with LALIGA.”
Gurrea-Nozaleda added, “This partnership is a key step in LALIGA’s regional goals—working with recognized brands like Exness allows us to create synergistic activities for LALIGA fans in Latin America, bringing them closer to the excitement of the competition.”
Following the press conference, attendees enjoyed networking, autograph sessions, and fun football-themed activities. The highlight of the event was the live screening of the ELDERBI, the intense Madrid rivalry match between Atlético and Real Madrid, with halftime commentary from Andrea Sola and Maxi Rodríguez.
The LALIGA partnership further boosts Exness’s brand awareness in Latin America, reinforcing its strategic expansion in the region. As the Official Regional Partner, Exness aims to deepen its community engagement and create exciting experiences for traders and football fans alike, including collaborations with LALIGA teams and players.
About Exness Exness combines cutting-edge technology with ethical trading practices, setting new standards for the trading industry. The company’s mission is to provide clients with a seamless trading experience, making the financial markets accessible and efficient.
About LALIGA LALIGA is the world’s leading football ecosystem, consisting of the 20 clubs of LALIGA EA SPORTS and the 22 clubs of LALIGA HYPERMOTION. With a global fanbase of over 200 million on 16 platforms and in 20 languages, LALIGA organizes professional football competitions in Spain and engages fans worldwide. Headquartered in Madrid, LALIGA operates in 41 countries, supported by 11 offices and 44 delegates. The organization is committed to social initiatives through its FOUNDATION and was the first professional football league to establish a league for players with intellectual disabilities: LALIGA Genuine.
Disclaimer: Regional restrictions apply. Exness does not provide services to residents of several jurisdictions.
