Financial services veteran Asiff Hirji has been named President of Figure Technologies as the firm looks to expand financial products it offers directly to consumers. They are the fourth-largest originator of HELOC loans in the United States. Asiff Hirji joined Figure from Coinbase, where he was President and Chief Operating Officer.
At Coinbase, he grew the company to over $1 billion in revenue, launched new businesses; built out the management team and achieved an $8 billion valuation.
Prior to that, he was an Operating Partner with Andreesen Horowitz focused on helping their best companies scale faster. Before that, he served as President and COO of TD Ameritrade, which business grow 6x into the nation’s largest online broker.
Other senior leadership roles include TPG Capital, Saxo Bank, HP, and Bain Capital, as well as a number of public and private boards such as Citrix and Advent Software.
Mike Cagney, CEO and Co-Founder of Figure, commented: “Asiff has already been a critical advisor to me on how we manage the growth of Figure in order to drive the transformation of financial services across categories and around the world. His deep experience in the financial services industry and his long history of helping companies drive and manage growth are both going to be important to the growth of Figure and the creation of our new merchant bank.”
Asiff Hirji, President of Figure Technologies, said: “Blockchain will crash the costs of financial services, making products more affordable and available to all. Figure is one of the very few companies actually turning that promise into reality. The opportunity now is to scale to more financial products and open this capability to all financial institutions. I feel fortunate to be able to help make the promise of blockchain a reality.”
Figure uses Provenance as the blockchain technology platform to process the loans it generates. Built to more efficiently and cost-effectively process a wide variety of financial transactions, the Provenance blockchain platform will soon be more accessible to institutional customers as Hirji leads the creation of a new merchant bank division of the company.
