Coca-Cola Joins the NFT Bandwagon with its First NFT Collectible Auction

Coca-Cola has announced that it would be creating its first-ever NFT collectibles which would be put up for auction on the OpenSea website on International Friendship Day as a form of commemoration of that day.

With the push from Coca-Cola, the NFT industry is set to receive a big boost as a big brand like Coca-Cola, which is pretty close to mainstream users, being involved with NFT is likely to take this field to the mainstream which is what is likely to lead to growth in the future.

The 4 piece collectible set is to be auctioned as a single box, in what is called a Friendship Box. The friendship box signifies the retro vending machines of the 1950s while the Bubble Jacket Wearable is a nod to the delivery uniforms. The sound visualizer tries to bring in the feel of a popping sound of a bottle or can be opened while the friendship card reimagines the trading cards of yesteryears that are inspired by friendship.

Coca-Cola is one of the most collectible brands in the world, and it has shared its rich heritage with consumers through simple moments of joy for decades,” said Selman Careaga, president, Global Coca-Cola Trademark. “We are excited to share our first NFTs with the metaverse, where new friendships are being forged in new ways in new worlds, and to support our longstanding friend and partner, Special Olympics International. Each NFT was created to celebrate elements that are core to the Coca-Cola brand, reinterpreted for a virtual world in new and exciting ways.”

The company also announced that the proceeds from the auction would go to Special Olympics International which is a charity organization and a partner of the company for around 50 years now. It is expected that the auction would go on well considering the current craze in the crypto world surrounding NFTs and also the fact that a big brand is also marketing the same.

Recently, we had reported that a resale of an NFT from Naomi Osaka was launched in what was expected to be a massive auction. The proceeds from the same were also scheduled to go to charity. So far, NFTs seem to have caught up very much with art and sports and this is the first time that we are moving out of those realms and into the mainstream space, courtesy of Coca-Cola.