With a renewed focus on client longevity, two of the Forex industry’s household names have joined forces to create Trends Analysis, a multi-feature trading tool available exclusively on BDSwiss WebTrader.
In an environment with greater customer acquisition costs and more dependence on Affiliates and IBs, BDSwiss has aligned its technology offering with its third-party introducers by launching a new product called Trends Analysis inside its proprietary trading platform. The objective of the tool is to align broker and affiliates business objectives by providing them with high-quality market analysis.
BDSwiss’ partnership with technology company Autochartist dates back to 2018, but it has been taken to a new level by utilizing both their respective development teams to offer BDSwiss traders access to Autochartist’s latest tech innovation: Trends Analysis.
BDSwiss traders can access a real-time stream of trade recommendations, with premium users able to access more than 500 varying trends, overlaid onto live charts with the ability to automate trade entry — but up to a point. Although the software automates analysis and can suggest market orders, users must manually confirm their orders before execution.
Moreover, as a sign of our globalised and multicultural times, the multi-platform tech innovation is available to a global audience in more than 20 supported languages.
“We included the feature to position Trends Analysis as an analytics-focused provider of trading recommendations that is distinct from algorithmic, robo or copy trading. The software detects evolving market sentiment and can place market trades via a self-adjusting order, but the client must confirm to execute. Furthermore, the software accounts for pre-set market parameters and can automatically adjust risk management settings at the trader’s discretion,” said Christos Alatzidis, Chief Information & Technology Officer of BDSwiss.
Partnering in development
Innovative new products that deliver value for the client can either be done in-house or by a third party. For BDSwiss, partnering with the likes of Autochartist means the company can offer its clients trader-assistance tools that are continually improving client retention while assisting a new generation of traders to enter the trading arena.
Autochartist partners with dozens of other firms in financial hotspots such as London and Cyprus, ranging from the very small to the very large such as Saxo Bank, IG and TD Ameritrade.
According to Ilan Azbel, CEO of Autochartist, firms that take a more active role in focussing their efforts in extending traders’ lifespans are best placed to attract more IBs and Affiliates because they are aligned with the incentives of the introducers.
Concerning their latest Trends Analysis launch, BDSwiss’ WebTrader is one of the first trading platforms in the retail trading space to offer Autochartist’s one-stop-shop solution including chart analysis, assisted trade execution and risk management features.
“Our development team is constantly adding features to our suite of products available on MetaTrader, web-based and mobile platforms. We have established a strong presence in the FX/CFD industry over the past decade, but to maintain our industry position and reputation, we must continue to innovate and deliver ground-breaking trading tools that truly add value to the retail trader,” said Mr Azbel.