Arsenal FC partners with iGaming firm ahead of ICO

CashBetPremier League football club Arsenal FC is the first top sports club to partner with a company linked to cryptocurrencies after having announced a deal with CashBet, an iGaming platform that is about to have its Initial Coin Offering (ICO) of its new cryptocurrency, CashBet Coin.
Vinai Venkatesham, Arsenal’s Chief Commercial Officer, said: “We are pleased to welcome CashBet Coin as our partner. We are looking forward to working with CashBet Coin as they launch their new cryptocurrency.”
Mike Reaves, Chief Executive Officer and Founder of CashBet, said: “With our ICO for CashBet Coin, we are actively targeting a global, multi-billion dollar marketplace of iGaming content providers, operators, and players. Designed specifically for iGaming, CashBet Coin will improve the online experience for real money, casino, social, skill-based, eSports and sports betting players through increased trust and transparency, faster payouts, reduced fees and dedicated player protection. We are delighted to do so in partnership with one of world football’s true giants in Arsenal, enabling us to build our brand and engage this audience in a meaningful way.
Vinai Venkatesham, Arsenal’s Chief Commercial Officer
Vinai Venkatesham, Arsenal’s Chief Commercial Officer

With this landmark partnership, Arsenal becomes the first major team in world football to officially partner with a cryptocurrency, CashBet Coin, which will have prominent placement via in-stadium advertising channels for Arsenal home Premier League games at Emirates Stadium.

Beginning on January 24, 2018 at 5:00PM GMT and ending on February 20 at 5:00PM GMT, the ICO presale will be followed by the public sale beginning on March 20 at 5:00PM GMT and continuing until April 27 at 5:00PM GMT.
Football fans have become used to learn about sponsorships between their favorite clubs and retail Forex brokers. As binary options brokers started using this method to attract novice traders/gamers, regulators started to crack down on them. Despite a rapid growth of its market cap, cryptocurrencies have not gained trust from the general public yet. Moreover, initial coin offerings are even more subject to distrust as so many regulators have warned about them.
Mike Reaves, Chief Executive Officer and Founder of CashBet
Mike Reaves, Chief Executive Officer and Founder of CashBet

As CashBet is designed for iGaming, the sports industry is its natural environment, but one may ask if advertising for an ICO next to football fans is too much. With Arsenal FC, visibility, however, is granted and many operators will learn of its modular, comprehensive, and fiat-and-cryptocurrency ready platform.