With this landmark partnership, Arsenal becomes the first major team in world football to officially partner with a cryptocurrency, CashBet Coin, which will have prominent placement via in-stadium advertising channels for Arsenal home Premier League games at Emirates Stadium.
As CashBet is designed for iGaming, the sports industry is its natural environment, but one may ask if advertising for an ICO next to football fans is too much. With Arsenal FC, visibility, however, is granted and many operators will learn of its modular, comprehensive, and fiat-and-cryptocurrency ready platform.