The Death of Signals: Why Trading Signals Do Not Equal Customer Engagement

It’s a brave new world, where traders don’t hesitate to shift brokers in search of better trading experiences. How do you keep your clients engaged against such a backdrop? Traditionally, brokers have offered trading signals to enhance the trading experience, allow for informed decision making and earn trader loyalty. The problem is that today, almost every broker is offering a variety of trading signals and the market is saturated. How do you stand out from the crowd?

The answer is high-quality content.

The Rise of Content

Offering high-quality, relevant, educational, engaging and impactful content across multiple channels is the best way to reach out to potential and existing customers. Only 50% of millennials and 42% of Gen Z say that they trust companies. These are also the two generations that make up a major percentage of active traders today.

You can no longer distinguish yourself from the competition to win their trust through trading signals alone. These young traders seek content, specifically educational content that will help them with their trading. Given that 96% of the largest fintech firms are already creating thought leadership content consistently, can you afford to be left behind?

With high-quality content, you can also benefit from:

  • Customer retention
  • Enhanced brand awareness
  • Lead generation
  • Higher conversion rates
  • Higher ranking on search engine results pages

So, developing a multi-channel content strategy that is fresh and engaging is one of the best ways to grab traders’ attention and move them to your platform. It is also important to ensure that your content speaks to every stage of your client’s trading lifecycle, right from lead acquisition and onboarding to ongoing support.

But all this might be easier said than done. Just because you are an exceptional broker and business leader does not necessarily mean that you need to be equally adept at writing different types of content. Creating good quality content is time and labour intensive. Plus, do you really want to hire a team of analysts to provide market analysis and opinion pieces for your clients? Then there’s the problem of creating content in multiple languages. 

How do you do all this without taking time away from focusing on your core business needs?

The Autochartist Content Solution

Autochartist solves this content conundrum with unique automated content at a fraction of the cost of hiring an entire analyst team. We offer customised content for your specific needs so that you don’t need to worry about sharing identical content. By partnering with Autochartist, you gain access to a wide range of financial content that addresses every stage of the trader’s journey.

The content is also tailored for both beginner and advanced traders, and for every trading style including news, trend, day or swing traders and more. With Autochartist’s content solutions, you get:

  • Highly relevant, fresh and engaging content to populate your website and social media pages.
  • Easy-to-understand visual market analysis in the form of charts and graphs.
  • Content tailored for conversion so that your sales staff can engage potential clients in conversations.
  • A multi-channel approach, to ensure that you are available across all platforms that your clients frequent.

As well as creating engaging content, we also offer cutting-edge content distribution support across numerous channels, including CRMs, content management systems and social media. This ensures maximum visibility for your content. Our API-based financial content is easily integrated within your existing technology platform, including both trading apps and online platforms.

We also offer smart tools for trading with a comprehensive market analysis pack that includes market news, technical analysis and statistical event feeds, APIs, blog posts and more. Plus, to help you go truly global, we use the power of Natural Language Generation (NLG) to provide multilingual content.

Contact us to learn more about how we can help your brokerage with cutting-edge content solutions.