Tier1 Financial Solutions, a fintech company that focuses on building CRM, AML and fraud prevention solutions, has announced that it has appointed James C. Mitchell as its Managing Director (International).
In his new role. Mr. Mitchell is expected to drive growth for the company across Europe and also help in the expansion and adoption of the company’s products in the Asia Pacific as well.
Mr. Mitchell, prior to joining Tier1 was Sales Director of Capital Markets EMEA and he comes in with over 18 years of experience in the industry. Prior to his work at Capital Markets, he was Director of Sales at Reval. Considering his experiencing in the sales and marketing industry, he is likely to bring in a wealth of contacts and Tier1 would hope that he can use his experience and knowledge of the industry to push the company’s product line.
“Nearly 50% of Tier1’s business is outside of North America and demand is even stronger as we begin to emerge from COVID,” said Tier1 Financial Solutions CEO, Jiro Okochi. “I’m excited to work with James again as Tier1’s Managing Director driving our international expansion. His extensive experience in the financial services industry, combined with his knowledge of SaaS solutions, will be crucial to accelerating our footprint in EMEA and APAC.”
“There are enormous pressures on financial firms globally to deliver more with less. Many, however, do not have the infrastructure to streamline workflows and activate client data,” said Mitchell. “I’m looking forward to working with Tier1, which is providing a one-stop shop of compliance and CRM capabilities for businesses to increase productivity, maximize revenue-generating opportunities from client interactions and increased customer knowledge.”
Recently Tier1 acquired Alessa, a compliance and financial crime prevention software solution company, as well as Satuit Technologies, which is a global leader in asset management CRM software. These acquisitions along with the hiring of a senior person like Mr. Mitchell on the sales side shows that Tier1 is giving a push in both sales and technology as it aims to capture a large part of the market for asset management CRMs in Europe and Asia Pacific as well.
The FX and asset management industries were hit hard last year and many trading platforms, brokers and exchanges are still finding their feet after the fall. Trading volumes have been picking up slowly and with much of the world recovering from the pandemic, the volumes are expected to pick up further in the coming months. At these times, it is likely that such CRM solutions, as built by Tier1, would be actively sought after and it appears as though the company is placing itself in pole position to acquire such business.