Itiviti Appoints Mireille Adebiyi to Lead Marketing Strategy, Comms, Branding


Itiviti has appointed Mireille Adebiyi as Head of Marketing & Communications, where she will be responsible for marketing strategy, communications, branding, and corporate messaging with a strong focus on digital marketing, based in Paris. She will be part of Itiviti’s Executive Management team, reporting to CEO Rob Mackay.

Mireille is a Fintech industry veteran with 17 years of experience, having served most of it at Murex. She joins Itiviti from AI pioneer Yseop, where she held her most recent position as Chief Marketing Officer. For the past 17 years, she has run global marketing and communications for two of the top ten French software providers, leading new initiatives to raise brand awareness while working closely with management teams to support overall company strategy.

“Mireille has a solid understanding of our business & customers, having spent the majority of her career working within the trading software. Digital marketing is becoming an increasingly prominent area of focus within Itiviti, and Mireille brings extensive experience and strength to further our strategy. I am confident she will be a valuable addition to our Executive team,” said Rob Mackay, CEO, Itiviti.“Over the years, I have been able to observe firsthand the
transformation of an industry deeply shaped by technological evolution. The post-COVID-19 landscape turns digital and innovation into an imperative to succeed, and that applies both for marketing and fintech. I am particularly thrilled to be joining Itiviti as the company marks its ambitions to deliver the platform of the future, where capital markets expertise and continuous innovation meet.” said Mireille Adebiyi.

Itiviti has been responsible for some of the leading executive moves in the fintech space since the appointment of RobMackay as CEO following its merger with Ullink in 2019. Mackay was the former Chief Operating Officer at FIS, one of the world’s largest provider of banking technology solutions. His previous management experience includes positions as Chief Operating Officer of Hedge Funds & Risk and Managing Director of Alternative Investments.

Also in 2019, the firm strengthened the emphasis of their commitment to expand in the Asian market, having hired Frederic Villain as head of trading sales for the region. He became in charge of the sales activity in Asia, based out of the firm’s Singapore office. He also manages regional client relations and defines and executes Itiviti’s regional sales and account management strategies.

The same year, Itiviti hired industry veteran Peter Van Tiggelen to succeed the Head of Finance Tony Falck. Tiggelen is also Executive Vice President, based in London, United Kingdom. Earlier in 2020, the Sweden based leading electronic trading platforms and connectivity solutions provider, onboarded Josh Monroe to serve as its new head of Americas, where he is responsible for driving the firm’s sales growth in the American market region.